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  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Related
  • 01 Jun 1996
  • News

New Releases

Engines of Innovation edited by Richard S. Rosenbloom and William J. Spencer (HBS Press) In past decades, industrial laboratories such as AT&T's Bell Labs and the Xerox Palo Alto Research Center were wellsprings of powerful new View Details
  • 31 Jan 2023
  • Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

experiment with Hugo Insurance, a California-based insurance technology company, to introduce a new “pay-as-you-go” contract for uninsured drivers in the state’s auto insurance market. The contract allowed... View Details
Keywords: by Ray Kluender; Insurance
  • 01 Dec 2001
  • News

Faculty News

and the MBA elective The Coming of Managerial Capitalism. Koehn's research and writing focus on branding, business strategy, and connecting with customers and on the broad range of economic, social, and organizational transitions that accompany View Details
Keywords: reunions; Colleges, Universities, and Professional Schools; Educational Services
  • May 2008
  • Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih
Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details
Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Technology Industry; Technology Industry
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  • 06 Jul 2021
  • Blog Post

The MS/MBA Technology Showcase: A Celebration of Our Startups

Throughout the year, the MS/MBA: Engineering Sciences cohort frequently bounces between business, engineering, and entrepreneurship endeavors. Our efforts culminate in the annual MS/MBA Technology Showcase, which brings together the... View Details
  • 2024
  • Article

Technological Adoption and Taxation: The Case of China's Golden Tax Reform

By: Haichao Fan, Yu Liu, Nancy Qian and Jaya Y. Wen
This paper investigates the effect of Phase 2 of the Golden Tax Project on VAT in China. The reform introduced computer-generated invoices and electronic transaction linking. Using a difference-in-differences strategy, we show that the reform increased VAT by reducing... View Details
Keywords: Taxation; Governing Rules, Regulations, and Reforms; Technological Innovation; Economic Growth; China
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  • 25 Aug 2016
  • News

What's Old is New Again

  • Fast Answer

Market trends, opportunities in advanced technology fields

Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following:  BCC Research - Reports on major economic, scientific, and View Details
  • Web

Undergraduate Technology Innovation Fellows Program | MBA

Undergraduate Technology Innovation Fellows Program Supported by the Roberts Family Foundation This program is for current Harvard College students only. Students may be from any Harvard College concentration. As technical and societal... View Details
  • September 2014
  • Supplement

HGRM (B): Launching Hoxell, a New IT Venture

By: Lynda M. Applegate, Gabriele Piccoli and Arnold Peinado
Keywords: Entrepreneurial Management; Strategy; Growth Strategy And Execution; Business Models; Disruptive Technologies; Customer Relations; International Business; Entrepreneurship; Management Systems; Operations; Competitive Strategy
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  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details
Keywords: by Peter K. Jacobs; Advertising
  • January 1989 (Revised March 1991)
  • Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada
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  • 02 Jul 2009
  • Working Paper Summaries

Technology Innovation and Diffusion as Sources of Output and Asset Price Fluctuations

Keywords: by Diego A. Comin, Mark Gertler & Ana Maria Santacreu; Technology
  • 17 Dec 2015
  • News

New Research: Big Data Offers New Possibilities for City Planners

  • 22 Nov 2024
  • News

New Faculty Profiles: John Mulliken

  • 2019
  • Book

The Technology Fallacy: How People Are the Real Key to Digital Transformation

By: Gerald C. Kane, Anh Phillips, Jonathan Copulsky and Garth Andrus
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions―but it... View Details
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  • December 2003 (Revised April 2004)
  • Case

Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution

Examines the emergence of technologies for delivering video content to consumer homes via direct digital distribution and investigates the strategic options facing video rental giant Blockbuster Inc. as it tries to respond to the new technological substitutes. Examines... View Details
Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry
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  • Web

Information Technology - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Information Technology Information View Details
  • 01 Jun 2017
  • News

The New Venture Competition Crowns a New Crop

NVC 20: This year marked the 20th anniversary of the New Venture Competition, which began in 1997 as the HBS Business Plan Contest. (photo by Susan Young) After surviving among a pool of 171 alumni teams from 14 different regions, four... View Details
Keywords: Dan Morrell