New Product Management - Publications - Faculty & Research - Harvard Business School

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September 2009 (Revised October 2010)
Case

Elkay Plumbing Products Division

By: Robert S. Kaplan

The vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven activity-based... View Details

Keywords: Activity Based Costing and Management; Profit; Management Systems; Consumer Products Industry; Consumer Products Industry

March 1990
Teaching Note

Operations Strategy, Module Overview: Competing on New Products and Processes

By: David A. Garvin

1992
Working Paper

Managing the Product Line: A Case of the Automobile Industry

By: T. Fujimoto, K. B. Clark and Y. Aoshima

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information

2023
Working Paper

Organizational Responses to Product Cycles

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres

Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new... View Details

Keywords: Training; Organizational Change and Adaptation; Knowledge Management; Production; Product; Organizational Structure; Auto Industry; Argentina

April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

March 1985
Article

Seihin Kaihatsu Process no Management (Management of the Product Development Process)

By: Hirotaka Takeuchi and Ikujiro Nonaka

Keywords: Management; Product; Research and Development

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January 1991 (Revised February 1991)
Teaching Note

Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

By: V. Kasturi Rangan

Keywords: Product Launch; Computer Industry

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Consumer Products Industry

29 Jun 2017
News

HBX Launches New Certificate Program, Becoming a Better Manager

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry

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2001
Chapter

Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

By: Dorothy A. Leonard

Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers

May 2003
Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details

Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations

July 1992
Article

New Product Channel Choice: A Framework, a Method and an Application

By: V. K. Rangan, M. Menezes and E. P. Maier

Keywords: Product; Decision Choices and Conditions; Framework

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May 1993 (Revised October 1995)
Case

Connor Formed Metal Products

By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad

Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information... View Details

Keywords: Private Ownership; Organizational Structure; Production; Change; Governance Controls; Information Technology; Manufacturing Industry

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

March – April 1976
Article

Business Needs a New Breed of EDP Manager

By: R. L. Nolan

Keywords: Management

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May 2011
Article

Extreme Productivity

By: Robert C. Pozen

A veteran top executive at two giant mutual fund companies, the author has also been an attorney, a government official, a law school professor, and a business school professor-sometimes simultaneously. Over the years, he has devised a number of principles and... View Details

Keywords: Managerial Roles; Time Management; Performance Capacity; Performance Effectiveness; Performance Productivity; Personal Development and Career

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