Publications

April 2006 (Revised June 2008)
Case

New Balance Athletic Shoe, Inc.

By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Mergers and Acquisitions; Production; Supply Chain Management; Performance Improvement; Competition; Consolidation; Apparel and Accessories Industry

14 Apr 2020
News

Three Keys To Engaged, Productive Telework Teams

18 Jan 2019
News

The Stealth Productivity Drain on American Workers

Program

Launching New Ventures

managerial skills needed to make sound investment decisions, manage rapid change, and ensure the success of your new enterprise throughout its lifecycle. Details Conceive, launch, and grow a successful new... View Details

May 2009
Case

Ceres Gardening Company: Funding Growth in Organic Products

By: John H. McArthur and Sunru Yong

Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details

Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Retail Industry; Agriculture and Agribusiness Industry

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

"Often companies don't fully exploit the latest ideas that their product has created," says Ahuja, who wrote the paper with Curba Lampert of Florida International University and Elena Novelli of City University London.... View Details

Keywords: by Michael Blanding; Technology

28 Jan 2010
Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen

01 Apr 1996
News

New Releases

Abraham Zaleznik. Grouped in three sections that address the future of organizations, the process of change, and the new role of management, the articles address topics such as how networks reshape organizations, why transformation... View Details

01 Apr 1998
News

New Releases

strategy represents the new competitive standard, replacing the conventional "make and sell" method of doing business. Sense & Respond: Capturing Value in the Network Era, edited by HBS professors Stephen P. Bradley and Richard L. Nolan,... View Details

Article

The Effects of Product Line Breadth: Evidence from the Automotive Industry

By: Antonio Moreno and Christian Terwiesch

Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details

Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry

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21 Oct 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

do the work to find those companies and help them grow.” A Dynamic Industry Needs Dynamic Recruiting Consumer Products is a dynamic and ever changing industry that attracts students who relate to, and are excited about, specific products.... View Details

Keywords: Consumer Products / Retail

10 Jan 2017
Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

01 Feb 1998
News

New Releases

The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated network, according to a new book... View Details

Keywords: Judith A. Ross

01 May 2012
News

The #1 Productivity Tool You Aren't Using

01 Dec 2000
News

Faculty News

With the 2000-2001 academic year in full swing, the expanding HBS faculty — now more than two hundred members strong — has seen a number of promotions, accessions to chaired professorships, movement of previously chaired professors to vacated chairs, and, in two cases,... View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

November – December 1993
Response

'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'

By: D. A. Leonard-Barton

Keywords: Change; Product

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September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States