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- Faculty Publications (91)
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- All HBS Web (571)
- Faculty Publications (91)
- Career Coach
Andrea Kimmel
banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the... View Details
Keywords: Food & Tobacco
- Career Coach
Sarah Sikowitz
those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details
Louis B. Neumiller
Under Neumiller's "home-town-boy" leadership style, Caterpillar's revenues grew from over $100 million in 1941 to $827 million in 1963, prospering through World War II and the global post-war boom. Neumiller built the Caterpillar View Details
Keywords: Construction & Real Estate
- Career Coach
Matt Spielman
the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt had tenures at MTV View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a value on View Details
- September 2000
- Case
Intellectual Property Exchange (A), The
By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details
Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
- Career Coach
Juan Leung Li
While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
electronic device nearby, and married couples usually do not share cell phones. Innovation will serve people who want simplicity of technology usage. As the network gets larger it becomes less relevant to individuals, she said, so people... View Details
Keywords: by Martha Lagace
- Profile
Lauryn Hale
dream school," Lauryn says. "I sat on a bench after class and just imagined what it would be like to go here." Motivated by a desire to change her career path toward brand management, then education, Lauryn came to HBS to... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and a host of View Details
Keywords: Arts, Entertainment
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
network The HBS network is a powerful thing, and one of the easiest and least intimidating places to start was talking to my classmates with retail experience. The online student classcard system made it... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle apparel brand dedicated to spreading... View Details
- Career Coach
Kendall Borges
and alumni to define their career vision and act on it through developing a pitch, finding opportunities, identifying networks – and much more. She enjoys helping clients discover what brings them joy, purpose and meaning and how to... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- Fast Answer
Business of Sports
style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:11pt;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> Sports Business Research Network Full-text news and market... View Details
- Career Coach
Christopher Canario
Chris has spent his career hyper-focused on the space industry. This includes an undergraduate degree in aerospace engineering, working for the International Space Station program at NASA, and supporting commercial spaceflight at Axiom Space. If you are View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Era Explore digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern... View Details