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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
direct mail, catalogues, advertising, and diverse distribution channels. Often in the past, these were the sole purview of the marketing people. Now, the marketing and sales organizations must make joint architectural policy and execution... View Details
Keywords: by Benson Shapiro
- 17 Sep 2024
- HBS Case
The Climate Targets Leaders Need to Know as Regulations Loom
concerned investors, activists, and customers. The European Union’s Corporate Sustainability Reporting Directive (CSRD) requires large publicly-listed companies in Europe to annually disclose their greenhouse gas emissions, starting in... View Details
Keywords: by Rachel Layne
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
you, their employer. The very nature of the relationship between employers and employees has undergone a fundamental shift: Today, workers not only don't expect to work for decades on end for the same company, but they don't want to. They... View Details
Keywords: by Lauren Keller Johnson
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
consider but the appropriateness of each again depends on the type of product category, the technological savvy of the clientele, and the nature of the customer experience currently offered in the store. In some cases, a retailer may need... View Details
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
- 24 Sep 2014
- Op-Ed
We Need a Miracle. New Nuclear Might Provide it.
synthetic natural gas plants are built, not after. Instead of sitting by watching, we should be asking different questions. What can we do soon enough so that it matters? What can we do that is cheap enough... View Details
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 06 Nov 2008
- Working Paper Summaries
Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies
- 22 Apr 2013
- Research & Ideas
Earth Day: Recent Research on Sustainability
Funding the Design of Livable CitiesAs a burgeoning global population migrates to the world's urban centers, it's crucial to design livable cities that function with scarce natural resources. John Macomber discusses the critical... View Details
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
reduction—and declares victory. But these measures fail to even dent the climate problem. And the proof is easy: Greenhouse gas emissions continue to rise. Last month, we hit 400 parts per million atmospheric CO2 for the first time in 3... View Details
Keywords: by Michael Toffel & Auden Schendler
- 05 Dec 2013
- Op-Ed
Encourage Breakthrough Health Care by Competing on Products Rather Than Patents
individual's BRCA1 and BRCA2 genes," but the Court, wisely I believe, made thoughtful distinctions about what is and is not patentable, deciding that, "A naturally occurring DNA segment is a product of View Details
- 24 Sep 2014
- Op-Ed
The Climate Needs Aggressive CEO Leadership
with the certainty necessary to make investments." In 2009, Duke joined a business coalition called USCAP (United States Climate Action Partnership) to encourage Congress to pass laws limiting greenhouse gas emissions. Should Duke Energy... View Details
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union Carbide View Details
Keywords: by Martha Lagace
- 06 Jul 2010
- Research & Ideas
Renewable Energy: Winds at Our Back?
off Massachusetts' coastline is the subject of HBS professor Richard Vietor's case study "Cape Wind: Offshore Wind Energy in the USA." The case highlights the challenges and opportunities that face green businesses as they attempt to harness energy from View Details
- 01 Apr 2014
- Research & Ideas
When Do Alliances Make Sense?
To answer one of the oldest business quandaries—is it better to partner or go solo on a project—John Beshears looked for answers in an unusual place: the oil and gas drilling industry in the Gulf of Mexico. But instead of mining for... View Details
- 12 Jan 2004
- What Do You Think?
How Should We Think About the Exportation of Jobs?
this impact: the broad, shallow, positive impact on product prices versus the narrow, deep, negative impact on individuals." These quotes help sum up the nature of the thought-provoking debate stirred by this month's column. On the... View Details
Keywords: by James Heskett
- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan... View Details
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
they pursue internally, while relying heavily on outsourcing many of those activities to strategic partners. At the same time, they seek to increase the number and nature of product offerings, many of which are also offered by their... View Details
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
illustration of this omission, Apple, a US consumer electronics manufacturer, publicly resigned in 2009 from the US Chamber of Commerce, the largest business lobbying group in the country. "Apple supports regulating greenhouse gas... View Details