Publications

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

delivery and pickup options and provide incentives to customers to reward them using these options. Dunkin’ provides extra loyalty points to customers who pre-order on mobile apps. HBO made numerous shows available for free on its app to... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Service; Service

Web

Policies, Rules & Guidelines | About

marketing automation, personalization, predictive analysis, generative AI, social media, and more. New uses are emerging every day. MBA Student Handbook The Student Handbook provides students with the policies and information necessary to successfully participate in... View Details

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Evidence from the Hospital Industry By: Dafny, Leemore S., Katherine Ho, and Robin S. Lee Abstract—We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or service but are... View Details

Keywords: Dina Gerdeman

April 2009 (Revised May 2017)
Case

Skyhook Wireless

By: Shikhar Ghosh and Thomas R. Eisenmann

Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new... View Details

Keywords: Mobile and Wireless Technology; Information Technology; Business Ventures; Business Startups; Technology Industry

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

applications, internet and mobile communications, and AI, especially when tied to machine learning and deep learning. “One of the major effects of big data on businesses is that their dependence on the internet will increase; so will the... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

19 Feb 2013
First Look

First Look: Feb. 19

the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details

Keywords: Sean Silverthorne

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details