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  • April 2001 (Revised February 2003)
  • Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details
Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
Related
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills.... View Details
Keywords: Dina Gerdeman
  • Web

Africa - Global

Urban Economic Development led by Prof. Macomber. The event saw over 20 attendees engage in a lively discussion. New Research on the Region July 2025 Article Accounting Review Digital Lending and Financial Well-Being: Through the Lens of View Details
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Related
  • Web

Research - Global

GitHub By: Annamaria Conti, Christian Peukert and Maria P. Roche We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S.... View Details
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by third parties on its View Details
Keywords: by John Deighton and Leora Kornfeld
  • 12 Oct 1999
  • Research & Ideas

It Came in the First Ships: Capitalism in America

classic economic "factors of production." The others are labor, capital, and entrepreneurship. As the earlier chapters of this book have shown, modern capitalism fuses these four factors into operational systems for the conduct of economic life, most notably... View Details
Keywords: by Thomas K. McCraw
  • 17 Jun 2014
  • First Look

First Look: June 17

Highway: Technology and Mobility Trends and Opportunities Technological innovation is considered a competitive strength for America, but the nation does not score as high in deploying its technology. U.S. transportation systems are in... View Details
Keywords: Sean Silverthorne
  • Web

Finance - Faculty & Research

Bretscher, and Zhiyu Julie Fu. "Rethinking Volume." Harvard Business School Working Paper, No. 26-003, July 2025. Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data By: AJ Chen, Omri Even-Tov, Jung Koo Kang... View Details
  • 01 Apr 2021
  • Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

aeroelasticity lab. “I wanted to explore how the aerospace engineering community could help speed up the pace of innovation in renewable energy,” she said. “Ninety percent of my family still lives in Nigeria and Ghana, and those areas are... View Details
  • 26 May 2015
  • First Look

First Look: May 26

strategic priorities. This article explains core links between selling initiatives and basic drivers of enterprise value, and it provides suggestions about how best to communicate strategy to busy people in the field. May 2015 Management... View Details
Keywords: Sean Silverthorne
  • October 2009
  • Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
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  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
Related
  • Web

About - Business & Environment

About Inspiring innovation at the intersection of business and the environment. Mission The Business and Environment Initiative educates, connects, and mobilizes business leaders to address climate change and other environmental... View Details
  • Web

Impact Investing | Social Enterprise | Harvard Business School

Coelin P. Scibetta May 2025 | Faculty Research The nonprofit organization Mobile Loaves & Fishes has devised an innovative way to address chronic homelessness: their Community First! Village pro...... View Details
  • Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

government institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

they have a strong tendency to expand horizontally. Sony has expanded its PlayStation videogame platform into a digital home entertainment platform by adding DVD-playing and Internet-access capabilities; Microsoft has expanded its PC software platform to the increasing... View Details
Keywords: by Sean Silverthorne; Technology
  • 31 May 2011
  • First Look

First Look: May 31

School Case 811-029 Bling Nation, a Palo Alto, California startup, was founded in 2007 as a mobile payment service provider that bypassed industry participants such as Visa and MasterCard. Bling Nation partnered with local View Details
Keywords: Sean Silverthorne
  • 01 Feb 2001
  • News

What Makes a Good Leader

compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision." Regarding communication: "Good communication does not mean that you have to... View Details
Keywords: Management