Filter Results:
(523)
Show Results For
- All HBS Web
(1,296)
- People (5)
- News (444)
- Research (523)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
Show Results For
- All HBS Web
(1,296)
- People (5)
- News (444)
- Research (523)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
Sort by
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details
Keywords: by Danielle Kost
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
process. That process, in fact, I'm more or less convinced is not led by the marketer. Once you say "marketer," I think the message doesn't stick. People say, "My God, you want to have a marketing person?" That person... View Details
Keywords: by Martha Lagace
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
I want to share with you my 7 Cs for coronavirus survival if you’re a manager or a leader. This message is also available on video. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a... View Details
- 01 Mar 2021
- Research & Ideas
How Systemic Racism Can Threaten National Security
military enrollment at the onset of World War II. He found that Black people were 90 percent more likely to sign up for military service—potentially putting their lives on the line—in communities with less overt discrimination. “For policymakers, the View Details
Keywords: by Rachel Layne
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
our Customer Service address," continued Ruben, "about three per second, each with no text in the body of the message and a one word subject line that says, 'Gotcha.'" "Gotcha?" "Yes. It's like 'Gotcha,... View Details
Keywords: by Martha Lagace
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
leadership style is how humble she is and how she repeatedly says, “I’m not perfect.” This is a message that I want to convey to students. You don’t have to be perfect. When you think about sustainability, people are typically very... View Details
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
micro level, the authors argue. On the macro level, companies need to send employees the message that they are valuable by retaining them, rather than resorting to layoffs when times get tough. For instance, during the pandemic, some... View Details
Keywords: by Michael Blanding
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
about how quickly to expect responses and learn to practice patience, he says. “If you post a message in Slack, trust that people will be responsible and come to it when they can,” he says. “It doesn’t hurt to throw your question in the... View Details
Keywords: by Dina Gerdeman
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
about how the ads may affect the perceptions of young consumers. “The advertising industry has to stand up for what is right,” she says in the case. “Our young people are already being bombarded with several messages that cause self-doubt... View Details
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
on the other side of an impasse? A: The unknown. That's the difficulty of impasse: You don't know. The whole basis of an impasse is that you thought you knew what was going to happen next, but you didn't. What awaits us is how our life is going to open up next. It's... View Details
Keywords: by Martha Lagace
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
fees and dress codes—than clubs in less diverse areas. The not-so-subtle message to non-Whites, says Jachimowicz: You are not welcome here. "What’s surprising about our findings is that it’s not surprising?" A fifth and final study sought... View Details
Keywords: by Jay Fitzgerald
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
some conflict or challenge that they overcome, and you have to have a moral of the story, like what's the message we're trying to convey? That's actually surprisingly easy to do in 30 or 60 seconds. Some people, obviously, are better at... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details
Keywords: by Rocio Wu
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
that." In his book, he discusses various approaches that leaders should take in order to connect their behaviors with the messages they want to be sending. Are You Reaching Your Potential And Being True To Yourself? While much of... View Details
Keywords: by Carmen Nobel
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
assets even if you understand precisely what they are." There needs to be much more transparency and better messaging and clearer definitions of the different asset classes. Everything from taxation—it’s still really difficult to figure... View Details
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
will “criticize the fact that we don’t want transgenderism in kindergarten and first-grade classrooms.” Chapek went further, sending this message to Disney employees: “It is clear that this is not just an issue about a bill in Florida,... View Details
Keywords: by James Heskett
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
more inclusive ecosystems. “There's discrimination in the world,” he says. Luca has a simple message for business leaders: “As a leader, you should be thinking about how discrimination affects your business and how you could approach it.... View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
and observed how top talent reacted differently to the crisis based on the messages they received: “Some lost faith in the company and in its leaders. Others doubled their effort and commitment. The difference between the two groups? The... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
what they were doing.” In contrast, the startups that would ultimately become the cognitive referents controlled their messages carefully, expending much effort to correct labels or comparisons they felt were inaccurate and explain their... View Details