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Show Results For
- All HBS Web
(1,304)
- People (5)
- News (452)
- Research (526)
- Events (5)
- Multimedia (17)
- Faculty Publications (170)
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- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 27 Sep 2021
- Research & Ideas
Managers, Your Employees Don’t Want to Be Facebook ‘Friends’
enact because you’re getting mixed messages in society,” says Rothbard. “On one hand, we’re told to blur those boundaries and show us who you are—your true authentic self. On the other hand, sometimes we do that, and people don’t like who... View Details
Keywords: by Rachel Kim Raczka
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in the aisle. On some flights, this... View Details
Keywords: by Dina Gerdeman
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details
Keywords: by Danielle Kost
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
our Customer Service address," continued Ruben, "about three per second, each with no text in the body of the message and a one word subject line that says, 'Gotcha.'" "Gotcha?" "Yes. It's like 'Gotcha,... View Details
Keywords: by Martha Lagace
- 04 Nov 2013
- Research & Ideas
The Real Cost of Bribery
firm and what people are incentivized to be doing," Serafeim says. "As a result, it sends a strong message about what the organization stands for." That said, he notes that respondents reported at least a moderate negative... View Details
Keywords: by Carmen Nobel
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
process. That process, in fact, I'm more or less convinced is not led by the marketer. Once you say "marketer," I think the message doesn't stick. People say, "My God, you want to have a marketing person?" That person... View Details
Keywords: by Martha Lagace
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
of the much harsher consequences. India’s fight against HIV provides a good example to follow: Cipla, the maker of generic drugs, provided a simple message: Its low-priced drugs treated life-threatening conditions, and this message was... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
leadership style is how humble she is and how she repeatedly says, “I’m not perfect.” This is a message that I want to convey to students. You don’t have to be perfect. When you think about sustainability, people are typically very... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
evangelists," as well as appealing and effective products that inspired consumer loyalty—held sway over the popularization of beauty products that were just emerging for all women, black as well as white. All told, her central View Details
- 13 Aug 2021
- Research & Ideas
Managers, Here’s How to Bond with New Hires Remotely
sure Zoom will work in building broad connections,’” he says. That’s a message several companies, including Twitter, Deloitte, and the web-integration company Zapier have already embraced, as they plan for remote work on a long-term... View Details
Keywords: by Lane Lambert
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
about how quickly to expect responses and learn to practice patience, he says. “If you post a message in Slack, trust that people will be responsible and come to it when they can,” he says. “It doesn’t hurt to throw your question in the... View Details
Keywords: by Dina Gerdeman
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
on the other side of an impasse? A: The unknown. That's the difficulty of impasse: You don't know. The whole basis of an impasse is that you thought you knew what was going to happen next, but you didn't. What awaits us is how our life is going to open up next. It's... View Details
Keywords: by Martha Lagace
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
I want to share with you my 7 Cs for coronavirus survival if you’re a manager or a leader. This message is also available on video. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a... View Details
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
micro level, the authors argue. On the macro level, companies need to send employees the message that they are valuable by retaining them, rather than resorting to layoffs when times get tough. For instance, during the pandemic, some... View Details
Keywords: by Michael Blanding
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
about how the ads may affect the perceptions of young consumers. “The advertising industry has to stand up for what is right,” she says in the case. “Our young people are already being bombarded with several messages that cause self-doubt... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details
Keywords: by Rocio Wu
- 18 Nov 2013
- Research & Ideas
Pulpit Bullies: Why Dominating Leaders Kill Teams
Reinforcing The Message The researchers expanded on that point in the last study, in which participants were asked to play the role of a management team tasked with advising the CEO on which CFO candidate to hire. In this case, the... View Details
Keywords: by Michael Blanding
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
fees and dress codes—than clubs in less diverse areas. The not-so-subtle message to non-Whites, says Jachimowicz: You are not welcome here. "What’s surprising about our findings is that it’s not surprising?" A fifth and final study sought... View Details
Keywords: by Jay Fitzgerald
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
firms to endure. “In this day and age, people are so in love with machines and thinking that machines are going to take over the world,” he says. “The fundamental message here is that humans are still at the center of innovation. Humans... View Details
Keywords: by Kristen Senz