Publications

November 1993 (Revised October 1995)
Case

Sunrise Medical, Inc.'s Wheelchair Products

Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details

Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry

November 1977
Teaching Note

Sorenson Research Co. (Abridged), Teaching Note

By: Steven C. Wheelwright

Teaching Note for (9-677-257). View Details

Keywords: Medical Devices and Supplies Industry

Article

Drivers of the Variation in Prosthetic Implant Purchase Prices for Total Knee and Total Hip Arthroplasties

By: Derek A. Haas, Kevin J Bozic, Anthony M. DiGioia, Zirui Song and Robert S. Kaplan

Previous studies have documented wide variation in health-care spending and prices; however, the causes for the variation in supply purchase prices across providers are not well understood. The purpose of this study was to determine the drivers of variation in... View Details

Keywords: Costing; Cost Variation; Total Knee Arthroplasty; Total Hip Arthroplasty; Prosthetic Implant Cost; Health Care and Treatment; Cost Management; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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April 2009 (Revised June 2010)
Supplement

Supply Chain Partners: Virginia Mason and Owens & Minor (B)

By: V.G. Narayanan and Lisa Brem

The epilogue to Supply Chain Partners: Virginia Mason and Owens & Minor (A), the B case details the outcome of the issues discussed in Case A; namely that Virginia Mason and Owens & Minor did implement the TSCC contract. Virginia Mason also kept the suture contract... View Details

Keywords: Health Care and Treatment; Supply Chain Management; Partners and Partnerships; Measurement and Metrics; Contracts; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

April 1994 (Revised March 1995)
Teaching Note

Kevin Simpson TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for (9-492-041). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

23 Jan 2008
First Look

First Look: January 23, 2008

hourly wage. The entrepreneurial venture's donors were, however, significantly younger, more likely to be from a minority group, and more likely to have died from cancer. For-profit organizations, continuing medical training... View Details

Keywords: Martha Lagace

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih

Teaching Note for 612-002. View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 2008
Background Note

Background on the Technology of Molecular Diagnostics

By: Regina E. Herzlinger and Jason Sanders

To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. View Details

Keywords: Health Testing and Trials; Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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May 2002
Teaching Note

Guidant: Radiation Therapy (TN)

Teaching Note for (9-801-040). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details

Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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August 1983 (Revised June 1985)
Teaching Note

EMI and the CT Scanner (A) and (B), Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-383-194) and (9-383-195). View Details

Keywords: Medical Devices and Supplies Industry

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

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November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (B)

By: Steven C. Wheelwright and Mikelle Eastley

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

April 2010
Teaching Note

Supply Chain Partners: Virginia Mason and Owens & Minor (TN) (A), (B), and (A) (Abridged)

By: V.G. Narayanan and Lisa Brem

Teaching Note for [109076], [109077], and [110063].. View Details

Keywords: Medical Devices and Supplies Industry

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry