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Publications

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  • All HBS Web  (436)
    • People  (3)
    • News  (110)
    • Research  (231)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (120)

Show Results For

  • All HBS Web  (436)
    • People  (3)
    • News  (110)
    • Research  (231)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (120)
← Page 14 of 436 Results →
  • 01 Jun 2015
  • News

Screen Grab

providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • Web

Marketing AI Guidelines | About

Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation,... View Details
  • 13 Sep 2019
  • News

Hollywood Ending

into an $8 billion behemoth 10 years later, and most recently leading a massive turnaround at Hewlett-Packard—Whitman has left her beloved Bay Area for a stand-up desk in Hollywood’s media district. There she finds her phone and hotfoots... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 01 Apr 1998
  • News

Going For The Summit

Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not yet operating in the black, she... View Details
Keywords: Caroline Chauncey
  • 21 Nov 2017
  • News

Start Your Engines

to build on as Formula One’s relatively new chairman and CEO. Liberty Media bought F1 from the private equity firm CVC Capital Partners in an $8 billion deal finalized in January 2017. Carey joined as CEO soon after. In an interview with... View Details
Keywords: Racing; Formula One

    Generoso P. Pope, Jr.

    Pope transformed a small New York-based newspaper called the Enquirer into the second largest publication in the United States. In 1972, Pope radically altered the publication's format and content to highlight sensational and... View Details
    Keywords: Publishing & Print Media
    • 02 Apr 2015
    • Research & Ideas

    Digital Initiative Summit: Big Messages, Small Screens, Many Choices

    comScore. Apps suck up the majority of that time. In fact, app usage alone comprises 52 percent of total digital media engagement, according to comScore. So how do companies profit from the fact that mobile users are more engaged than... View Details
    Keywords: by Carmen Nobel; Advertising
    • 01 Dec 1999
    • News

    The Message and the Media: Advertising's Brave New World

    are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content... View Details
    Keywords: Peter K. Jacobs
    • 07 Jun 2011
    • First Look

    First Look: June 7

    indicated which topics were being searched and created content accordingly. Demand treated its 5,000 online articles published per day as an investment, not a cost, a reversal of the traditional media model.... View Details
    Keywords: Sean Silverthorne
    • 01 Dec 2002
    • News

    Extra! Extra! Newspapers Miss the Story

    compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
    • 21 Mar 2016
    • Lessons from the Classroom

    When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

    It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
    Keywords: by Dina Gerdeman; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
    • 01 Jun 2017
    • News

    In My Humble Opinion: Jen Wong (MBA 2004)

    When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital media industry, and her hire signaled the... View Details
    Keywords: April White
    • 07 Nov 2014
    • News

    The First Five Years: Tiffany Pham (MBA 2012)

    What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
    Keywords: News, Library, Internet, and Other Services; Information
    • 01 Dec 2013
    • News

    Faculty Q&A: Playing the Hits

    making many small bets is actually much riskier. That's why Hollywood will keep making blockbuster bets even if the returns over the summer were rather disappointing. Anyone with a smartphone and a computer is now a content provider. How... View Details
    Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
    • 19 Feb 2008
    • News

    The Scoop Behind the Silver Screen

    media and a not-so-distant future when content is streamed instead of being packaged on a DVD? “We’re climbing a mountain,” Samuels responded. “Nobody knows what’s on the other side. Nobody knows how to... View Details
    Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate
    • 01 Oct 2002
    • News

    Thinking Outside the Centerfold

    Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details

      Bernard Kilgore

      Kilgore was instrumental in shaping the format and content of the Wall Street Journal. He designed the front-page format (which is still used today) and was principally responsible for building the Journal into a national newspaper with... View Details
      Keywords: Publishing & Print Media
      • Web

      About Us | Working Knowledge

      industries long before they make their way into mainstream practice. In addition to our website, Working Knowledge publishes on social media and through a variety of content-sharing partnerships. Who we are Danielle Kost Dimitri Siavelis... View Details
      • 16 Oct 2018
      • Blog Post

      A Pathway to Pursue Aspirations

      media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
      Keywords: Nonprofit / Government
      • 01 Dec 2017
      • News

      3-Minute Briefing: Wei Zhang (MBA 1999)

      Facebook are all in the entertainment space. Alibaba Pictures doesn’t replicate a traditional Hollywood studio. We want to use the data and resources Alibaba has gathered in our e-commerce and internet ecosystem to create, market, and distribute View Details
      Keywords: Julia Hanna
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