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- All HBS Web
(880)
- News (220)
- Research (547)
- Events (7)
- Multimedia (10)
- Faculty Publications (364)
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- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 05 Sep 2023
- Book
Thriving After Failing: How to Turn Your Setbacks Into Triumphs
to take a deep breath and be OK with not being perfect.” In today’s fast-paced business environment, however, those old evolutionarily adaptive habits don’t apply. “The marketplace has never been more uncertain and full of... View Details
Keywords: by Michael Blanding
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- April 2023
- Article
Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach
By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Xing, Yilun, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer, and Andrew Kun. "Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach." Transportation Research Part F: Traffic Psychology and Behaviour 94 (April 2023): 305–320.
- 16 Dec 2014
- First Look
First Look: December 16
Publications December 2014 Management Science When Performance Trumps Gender Bias: Joint Versus Separate Evaluation By: Bohnet, Iris, Alexandra van Geen, and Max Bazerman Abstract—We examine a new intervention to overcome gender biases in hiring, promotion, and job... View Details
Keywords: Sean Silverthorne
- 2009
- Working Paper
Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad
By: Lynda M. Applegate and J. Bruce Harreld
Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy
Applegate, Lynda M., and J. Bruce Harreld. "Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad." Harvard Business School Working Paper, No. 09-127, April 2009. (Revised May 2009.)
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
- 22 Apr 2013
- Working Paper Summaries
Competing with Privacy
- 17 Jan 2014
- Working Paper Summaries
Price Coherence and Adverse Intermediation
- 24 Jun 2009
- Working Paper Summaries
Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad
Keywords: by Lynda M. Applegate & J. Bruce Harreld
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
also advise companies and serve as experts on marketplace and incentive design, Web3 strategy, NFT brand-building, and other topics. Additionally, Kominers is a Research Partner at a16z crypto, which is an investor in crypto projects,... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
the Massachusetts Institute of Technology, and Robert Schultz of the University of Michigan, the paper uses the quirks of an online auction to quantify just how much social influence matters when it comes to what people will pay. The online View Details
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
and integrating it into other products that form an integral part of ecosystems or when it is delivered through platform marketplaces (Cusumano et al., 2019a), the product’s relevant market and the logic of competition themselves change... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017 Harvard Business Review Are You... View Details
Keywords: Carmen Nobel
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details
Keywords: by John Quelch
- 2012
- Chapter
Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM
By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry
Bresnahan, Timothy F., Shane Greenstein, and Rebecca M. Henderson. "Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern. University of Chicago Press, 2012.
- 28 Aug 2012
- Working Paper Summaries
Channels of Influence
- 18 Oct 2022
- Research & Ideas
When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions
Startup Marketplace for Used Furniture The Twofold Effect of Customer Retention in Freemium Settings Beyond Pajamas: Sizing Up the Pandemic Shopper Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Rachel Layne