Publications

September 2024
Case

Navigating Digital Transformation at Carrefour

By: Sunil Gupta and Emilie Billaud

In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details

Keywords: by Glen Justice

February 2003 (Revised May 2003)
Case

Accel Partners' European Launch

By: G. Felda Hardymon and Josh Lerner

In spring 2001, with the venture market crashing all around, the London office of Accel Partners, a major west coast venture capital firm, needs to make a decision about investing in an Irish software company. As the first investment of the new European operation, the... View Details

Keywords: Investment; Growth and Development Strategy; Venture Capital; Global Strategy; Decision Choices and Conditions; Expansion; Management Practices and Processes; Partners and Partnerships; Financial Services Industry; London; United States

October 2002 (Revised December 2003)
Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey

The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details

Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s important to use these different lenses to fully embrace all the learnings that came from your journey. What specific skills have you developed or mastered? Consider all functions within an organization—financial, sales, product, hiring, etc. These are typically... View Details

Keywords: by Julia Austin

23 Jan 2008
First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details

Keywords: Martha Lagace

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details

Keywords: by James L. Heskett; Manufacturing

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

to dig in and figure out what their real needs are and their pain points." The Problem With Wizzit WIZZIT entered the mobile banking market in 2004 because the mobile phone penetration rate in South Africa was almost 100 percent,... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

16 Dec 2019
Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

work less.” Empowerment through financial access Conducted in partnership with state and bank authorities, the study, which took place from 2013 to 2017, looked at 5,851 married couples in 197 villages in the northern India state of... View Details

Keywords: by Julia Hanna

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

years, the company reported it had hastened the creation of partnerships by 55 percent, grew sales by 44 percent, boosted operating income by 300 percent, increased market cap 155 percent to over $10... View Details

Keywords: by Kim Girard

20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

market regulation. New Deal partnerships in planning borrowed from those efforts to manage competitive markets, yet ultimately discredited the fair trade model by mandating economy-wide trade rules that... View Details

Keywords: Sean Silverthorne

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

compared to Kmart. (The other companies in their quad were Target and the Limited.) Both companies were in roughly the same financial shape in 1986, but Dollar General grew steadily, showing healthy profits year after year. Meanwhile, Kmart floundered, its View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

05 Feb 2007
Research & Ideas

Business and the Global Poor

Are the world's poor, who individually have less than $5 a day in disposable income, a viable market for new goods and services? Consider the fact that there are four billion people around the globe that fit this description and you have... View Details

Keywords: by Sean Silverthorne

January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details

Keywords: Sean Silverthorne

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details