Publications

SSRN

May 2016
Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu

During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details

Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey

October 11, 2016
Article

Innovation Network

By: Daron Acemoglu, Ufuk Akcigit and William R. Kerr

Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis uses 1.8 million U.S. patents and their citation properties to map the innovation network and its strength. Past innovation... View Details

Keywords: Innovation and Invention; Networks; Patents

2024
Working Paper

What Triggers National Stock Market Jumps?

By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon

We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an... View Details

Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers

2016
Working Paper

Does Firm Innovation Affect Corporate Social Responsibility?

By: Rui Shen, Yi Tang and Ying Zhang

This study examines the relationship between firm innovation and CSR. Stakeholders’ concern over transaction-specific investments exacerbates when firms engage heavily in innovation activities. To secure stakeholders’ support, firms adopt CSR effectively as an ex ante... View Details

Keywords: Corporate Social Responsibility; Firm Innovation; Transaction-specific Investments; Firm Risk; Environmental Munificence; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Innovation and Invention

08 Sep 2016
Working Paper Summaries

A Model of Credit Market Sentiment

Keywords: by Robin Greenwood, Samuel G. Hanson, and Lawrence J. Jin; Financial Services

Article

Breakthroughs and the 'Long Tail' of Innovation

The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its distribution of outcomes. When all inventions are considered, they... View Details

Keywords: Diversity; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Business Processes; Performance Capacity; Performance Improvement

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Program

Leading and Building a Culture of Innovation

Summary Today's leaders are evolving their approaches to leadership and innovation in response to quantum shifts in how we work and live. In the midst of economic, societal, and technological disruptions,... View Details

09 Jun 2020
News

Accelerating Innovation Through a Network of Ecosystems

February 2007 (Revised May 2007)
Background Note

Accidental Innovation

Describes the role accident has historically played in invention and discovery, and raises questions about the importance of variation in business innovation processes. View Details

Keywords: Business Processes; Innovation and Invention

Article

Market Structure, Oligopoly and the Stability of Market Shares

By: R. E. Caves and M. E. Porter

Keywords: Markets; Price; Economics

Find at Harvard

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details

Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States

8 Jun 2012 - 12 Jun 2012
Lecture

Legal Challenges of Distributed Innovation

By: Carliss Y. Baldwin

25 Jul 2013
News

An Engine of Education Innovation

Stig Leschly Photo credit goes here The first time Stig Leschly (MBA 1997 / JD 1998) really sat down to think about what he wanted to do with the rest of his life, he decided to pursue his love of music. He... View Details

Keywords: Elementary and Secondary Schools; Educational Services

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology