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  • November 2019
  • Case

Apple, Einhorn, and iPrefs (Abridged)

By: Carliss Y. Baldwin and W. Carl Kester
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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  • 30 Oct 2018
  • Working Paper Summaries

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems

Keywords: by Carliss Y. Baldwin
  • October 2012 (Revised February 2019)
  • Case

Whaling Ventures

By: Tom Nicholas and Jonas Peter Akins
Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the world and 700 of these were American. Rates of return on capital were high compared to benchmark investments, at... View Details
Keywords: Whaling; Organization Design; Entrepreneurship; Venture Capital; Finance; Organizational Design; Industry Growth; History; United States
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  • Web

A Marketing Revolution - The Art of American Advertising

revolution after the Civil War and played an integral role in promoting mass-produced goods, one of the foundations of the modern economy. Drawing upon new printing technologies and increasingly sophisticated marketing strategies,... View Details
  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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  • Web

Resources on Indian Business History - Creating Emerging Markets

entrepreneurship: A note on research trends. Dwijendra Tripathi Nov 1985 Economic and Political Weekly 20, no. 48 163-168 An Integrated view of entrepreneurship Dwijendra Tripathi May 1971 Economic and Political Weekly 6, no. 22 59-66. Indian Entrepreneurship in... View Details
  • Web

Field Course: Public Markets Investing Seminar - Course Catalog

HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details
  • 2021
  • Working Paper

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

By: Patrick J. Ferguson and Karim R. Lakhani
Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to... View Details
Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result
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  • November 2013
  • Article

Organizational Ambidexterity: Past, Present and Future

By: Charles A. O'Reilly III and Michael Tushman
Organizational ambidexterity refers to the ability of an organization to both explore and exploit—to compete in mature technologies and markets where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where... View Details
Keywords: Organizational Ambidexterity; Organization Design; Innovation; Leadership; Organizational Design; Innovation and Invention
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  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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  • Article

Liquidity Provision and Stock Return Predictability

By: Mark Seasholes and Terrence Hendershott
This paper examines the trading behavior of two groups of liquidity providers (specialists and competing market makers) using a six-year panel of NYSE data. Trades of each group are negatively correlated with contemporaneous price changes. To test for return... View Details
Keywords: Liquidity; Market Makers; Market Efficiency; Inventory; Liquidity Provision; Market Design; Financial Liquidity; Stocks; Investment Return
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  • November–December 2023
  • Article

Look the Part? The Role of Profile Pictures in Online Labor Markets

By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
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  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

manufactuer's 787 Dreamliner, designed and built using more than 100 outside partners, is perhaps the most-watched example of the use of innovation networks. But already almost two years late, the project was dealt another blow last month... View Details
Keywords: by Sean Silverthorne; Technology
  • Oct 2020
  • Conference Presentation

Optimal, Truthful, and Private Securities Lending

By: Emily Diana, Michael J. Kearns, Seth Neel and Aaron Leon Roth
We consider a fundamental dynamic allocation problem motivated by the problem of securities lending in financial markets, the mechanism underlying the short selling of stocks. A lender would like to distribute a finite number of identical copies of some scarce resource... View Details
Keywords: Differential Privacy; Mechanism Design; Finance; Mathematical Methods
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  • Web

RoGME: Role of Government in Market Economies - Course Catalog

HBS Course Catalog RoGME: Role of Government in Market Economies Course Number 1195 Professor Matthew Weinzierl Spring; Q4; 1.5 credits 13 Sessions Paper Course Overview and Objectives This course is about one question: What is the proper... View Details
  • September 2013
  • Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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    The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

    This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
    • 2016
    • Chapter

    User-Generated Content and Social Media

    By: Michael Luca
    This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
    Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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    • April 2019 (Revised August 2020)
    • Case

    Raksul

    By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno
    Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details
    Keywords: Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Digital Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; E-commerce; Web Services Industry; Japan
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    • 2022
    • Working Paper

    Can a Website Bring Unemployment Down? Experimental Evidence from France

    By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons
    We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details
    Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France
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