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  • 01 Aug 2002
  • News

For Alumni Only: Breakthrough Insights Program Debuts

for Executive Education, sought to achieve broad-based appeal by selecting five faculty presenters with recently published research in several different areas. The approach evidently succeeded, as the program sold out, attracting eighty... View Details
Keywords: Laura Singleton
  • 15 Feb 2022
  • News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

Clubs News Clubs News The HBS Club of Charlotte recently marked 100 Years of Case Method Teaching and Learning at HBS by hosting a virtual conversation with two of the School’s most prolific case writers. The January 19 event, which View Details
Keywords: Margie Kelley
  • 01 Mar 2014
  • News

The Solution to the Global Food Crisis Just Might Come from Nigeria

admissions office to develop and implement new strategies for attracting more students from the continent. Both always knew they would ultimately return to their home country to try to address hunger and build Nigerian enterprises. The... View Details
Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing
  • 01 Apr 1999
  • News

A Vibrant Brand

rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
  • 26 May 2022
  • News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

dinners were well-attended networking events that attracted many luminaries in Silicon Valley and helped raise the profile of HBS in the Silicon Valley. Due to COVID, we shifted to an all-virtual model to honor Noom. While we didn’t get... View Details
Keywords: Margie Kelley
  • 01 Apr 1998
  • News

World Class Learning

marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S.... View Details
Keywords: Eileen K. McCluskey
  • 01 Jun 2012
  • News

Straight to the Heart

obviously, having a personal brand crosses over to our professional lives, whether the goal is finding a job, developing new clients, or attracting investments to your start-up. What is your personal brand? Insightful, resourceful,... View Details
Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services
  • 01 Feb 2000
  • News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
  • 01 Feb 2001
  • News

Books

provides a hands-on blueprint for adopting the core principles of e-culture: treat strategy as improvisational theater; nurture networks of partners; reconstruct organizations as online and offline "communities"; and attract and retain... View Details
Keywords: books; research; Publishing Industries (except Internet); Information
  • 01 Mar 2018
  • News

Making Sense of the Modern Startup

and several years away from the Entrepreneurial Finance classrooms—launched an online version of the course through HBX, attracting students from around the globe. The experiment, as it turned out, was well worth running. He was, by his... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

DO (work to remain relevant), GO (travel), and HA (laugh) which inspired and guided her venture. Vitality Society quickly attracted nearly 2,000 members who are taking advantage of live Zoom fitness, wellness, and enrichment classes. In... View Details
  • 09 Jul 2019
  • News

The Road to Impact

applicable skill set. As he was finishing his MBA, he interviewed at Lehman Brothers and learned that many people at the company had worked in government, notably former U.S. Secretary of Commerce Peter George Peterson. Offensend thought that an organization that View Details
Keywords: Lisa Scanlon Mogolov; Educational Support Services; Educational Services; Ambulatory Health Care Services; Health, Social Assistance
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 01 Dec 2009
  • News

The Fab Four

submitted were quite a bit different from what they first showed me.” A member of Staples’ original management team, Krasnow is currently a domain expert in marketing at Highland Capital Partners, a Boston-based venture capital firm. I... View Details
Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing
  • 01 Apr 1999
  • News

Spirit at Work

"Soul." "Spirit." A host of organizations - among them Lucent Technologies, the Boeing Company, and Southwest Airlines - have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting... View Details
Keywords: Marguerite Rigoglioso
  • 01 Sep 2006
  • News

Light Years Ahead

coursework similar to what I had been doing at JPL.” As his doctoral work progressed, Light became “more and more interested in the Business School side of the joint program.” He found mentors in Raiffa and Finance Professor Eli Shapiro, who encouraged Light’s growing... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 06 Dec 2021
  • News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 24 Mar 2021
  • News

Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education

statistics told the full story, so we formed a Diversity Task Force to explore how we can expand the range of nonprofits we serve and to attract more diverse alumni volunteers for our projects and board.” Phillips says that while alumni... View Details
Keywords: Margie Kelley
  • 11 Sep 2018
  • News

Bringing Government Up to Code

how to write the right job descriptions, they know how to attract other talent. It can be a really, a virtuous cycle when done well. So I think that's one of the big challenges that we're seeing now, and I think a lot of our work at Code... View Details
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