Publications

Winter 2014
Article

Strategic Decisions for Multisided Platforms

By: Andrei Hagiu

Multisided platforms such as eBay and Facebook create value by enabling interactions between two or more customer groups. But building and managing a winning platform isn’t easy. View Details

Keywords: Value Creation; Multi-Sided Platforms; Business Strategy

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

it—creating virtual spaces for easy, natural interactions with others—may also inspire non-dating-related applications for managers and entrepreneurs. For example, the researchers believe, another... View Details

Keywords: by Martha Lagace; Publishing

January–February 2023
Article

Triadic Advocacy Work

By: Summer R. Jackson and Katherine C. Kellogg

Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details

Keywords: Occupations And Professions; Ethnography; Power And Politics; Work And Organizations; Advocacy; Public Management; Justice

Read Now

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

01 Jun 2023
News

Buy Big, Sell Small

connection. “But then COVID-19 hit,” she says, “and all of India stopped traveling.” The risks Shruti had considered in the abstract became real. “The 15 people on my team had devoted a year of their lives to the travel venture,” she says. “My cofounder left, I had... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

November 2002 (Revised May 2003)
Case

Epicentric

By: William A. Sahlman

Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details

Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry

March 2021 (Revised December 2021)
Case

Cedar Environmental: Innovation vs. Corruption in Lebanon?

By: Nien-hê Hsieh and Youssef Abdel Aal

The case follows Ziad Abi Chaker, founder and CEO of Cedar Environmental, as he weighs options for how to grow the company in the face of growing economic and political instability in Lebanon in 2019.

Founded after the Lebanese civil war, Cedar... View Details

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

SSRN

10 Mar 2020
Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

2020 print edition of the Academy of Management Journal. “A big lesson for all organizations is to be more thoughtful about the extent to which our expectations for others are rooted in what worked for us, and also to understand that what... View Details

Keywords: by Julia Hanna

Research Summary

Antitrust in the new economy

The objectives of this project are threefold: (1) identify the computational, managerial, and legal issues that interact and make antitrust compliance difficult in the context of B2B exchanges; (2) examine the computational difficulties and policy implications of... View Details

09 Nov 2022
News

Public Good

head” were with Chapman—her Uncle Billy also struggled with homelessness—she found it difficult to turn down the opportunity to lead United Way Miami: “I thought this could be a way to have a greater impact. The homeless community is a... View Details

Keywords: nonprofit management; social enterprise; leadership; United Way; Management of Companies and Enterprises; Management of Companies and Enterprises

January 1991 (Revised March 2010)
Case

Westchester Distributing, Inc. (A)

By: Robert L. Simons and Robert Boxwell

Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details

Keywords: Financial Reporting; Crime and Corruption; Corporate Governance; Governance Controls; Salesforce Management; Behavior; Motivation and Incentives; Distribution Industry; Food and Beverage Industry

24 Oct 2013
News

The Antisocial Threat of Google Glasses

Nov 23 2022
Short Film

The Harvard Business School Live Online Classroom

February 1998 (Revised July 1998)
Case

Rob Parson at Morgan Stanley (A)

Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation... View Details

Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry

November – December 1996
Article

What Is Strategy?

By: M. E. Porter

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details

Keywords: Strategy

August 2001 (Revised October 2001)
Case

Shinsei Bank (D)

By: Michael Y. Yoshino and Perry Fagan

One year later, Yashiro and his management team can be proud of the young bank's first-year results, but face a set of difficult implementation issues. View Details

Keywords: Financial Reporting; Restructuring; Management Systems; Management Teams; Success; Banking Industry