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  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

competing incentives in building the metaverse, our view is that the metaverse can still succeed,” they write, “but it might call for a shift in mindset and an openness to learning from seemingly distant domains of knowledge.” Along those... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • February 2022 (Revised September 2022)
  • Case

InstaDeep: AI Innovation Born in Africa (A)

By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
  • December 2018
  • Teaching Note

Autonomous Vehicles: The Rubber Hits the Road…but When?

By: William Kerr and James Palano
The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details
Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
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Kerr, William, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road…but When?" Harvard Business School Teaching Note 819-040, December 2018.
  • 2023
  • Article

Post Hoc Explanations of Language Models Can Improve Language Models

By: Satyapriya Krishna, Jiaqi Ma, Dylan Slack, Asma Ghandeharioun, Sameer Singh and Himabindu Lakkaraju
Large Language Models (LLMs) have demonstrated remarkable capabilities in performing complex tasks. Moreover, recent research has shown that incorporating human-annotated rationales (e.g., Chain-of-Thought prompting) during in-context learning can significantly enhance... View Details
Keywords: AI and Machine Learning; Performance Effectiveness
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Krishna, Satyapriya, Jiaqi Ma, Dylan Slack, Asma Ghandeharioun, Sameer Singh, and Himabindu Lakkaraju. "Post Hoc Explanations of Language Models Can Improve Language Models." Advances in Neural Information Processing Systems (NeurIPS) (2023).
  • January 2018 (Revised March 2019)
  • Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano
The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details
Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
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Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

will be displaced in large numbers. Those job losses will be partially offset by job gains for machine learning specialists and emerging jobs like prompt engineers. But, once companies View Details
Keywords: by Kristen Senz; Technology
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

watch the DVDs that they had ordered. As long as the DVDs sat unwatched at customers' homes, Netflix did not have to pay return postage-or send out the next batch of movies that the customer had already paid the monthly fee to get. “As Blockbuster View Details
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

step into 2024, this could be the year a new paradigm for collaborative innovation emerges between human and machine intelligence. Crowdsourcing—a technique using diverse ideas from the masses—is one such area poised for change, research... View Details
Keywords: by Rachel Layne; Information Technology
  • March 10, 2025
  • Article

How Gen AI Could Change the Value of Expertise

By: Joseph Fuller, Matt Sigelman and Michael Fenlon
In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career
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Fuller, Joseph, Matt Sigelman, and Michael Fenlon. "How Gen AI Could Change the Value of Expertise." Harvard Business Review (website) (March 10, 2025).
  • 17 Jun 2014
  • First Look

First Look: June 17

out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an... View Details
Keywords: Sean Silverthorne
  • 2025
  • Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang
Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
  • 2025
  • Working Paper

Is Love Blind? AI-Powered Trading with Emotional Dividends

By: De-Rong Kong and Daniel Rabetti
We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details
Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets
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Kong, De-Rong, and Daniel Rabetti. "Is Love Blind? AI-Powered Trading with Emotional Dividends." Working Paper, February 2025.
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

(iStockphoto/Rost-9D) Artificial intelligence (AI) is the topic of the moment in circles ranging from science to business to religion. Its potential and implications are driven home when you see robot soccer players improve their game to the point that they behave as a... View Details
Keywords: by James Heskett; Information Technology; Technology
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

heights of dealing with Disney, to all the troubles that befell us years later, and ultimately to the bankruptcy. It comes from chasing that star and flying too close to the sun,” recalled Smith. A machine parts company from Oregon... View Details
Keywords: by Pamela Reynolds
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

People Get Ahead?Society seems to reward people with particular facial features. Research by Shunyuan Zhang and colleagues uses machine learning to analyze traits that people associate with charisma. The... View Details
Keywords: by Danielle Kost
  • 2024
  • Working Paper

The Crowdless Future? Generative AI and Creative Problem Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
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Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household penetration of products such as fax... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 2024
  • Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their votes at millions of... View Details
Keywords: by John A. Quelch
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