Luxury - Publications - Faculty & Research

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should Not Try to Control The Life of View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

28 Mar 2024
News

Rooms with a View

to run a 250-room luxury getaway, the Mogul hotel would only require 50 people overseeing processes—each a top talent with an ownership stake—with robots taking care of the most demanding housekeeping tasks. “Nobody really wants to do... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

09 Jan 2024
Blog Post

Insights From Harvard Business School’s Peek Program

humbly advise you to first enjoy the experience. The opportunity to learn from distinguished faculty at HBS is truly a luxury — so enjoy it and take it all in! Secondly, don’t hesitate to engage. Don’t be afraid to speak up and ask... View Details

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details

Keywords: by Sean Silverthorne; Retail

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Topics - HBS Working Knowledge

Development (57) Leadership Style (56) Leadership (446) Leading Change (57) Learning (16) Legal Liability (12) Leveraged Buyouts (4) Life Cycle (1) Literacy (1) Local Range (1) Logistics (20) Loss (1) Luxury (12) Macroeconomics (10)... View Details

07 Nov 2023
News

Love and Money

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Which is the best dating app? Can money actually buy love? When do you talk about money in a new relationship and how do you broach the topic? How can well-meaning parents actually help their... View Details

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty... View Details

01 Dec 2023
News

Rounding the Bend

operations, and more recently as a director at Google Cloud, working with fashion and beauty companies to help drive more circular business practices using AI and machine learning. In 2021, her team at Google worked with the World Wildlife Fund and Stella McCartney’s... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

25 Aug 2014
HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details

Keywords: by Julia Hanna; Food & Beverage

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details

Keywords: by Rachel Layne

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

luxury of long breaks between jobs or extended periods of time to think about their transition before they step into the next thing. Additionally, as Bridges points out, we often don’t see when we are in a neutral zone, that time when we... View Details

Keywords: by Julia Austin

February 2000 (Revised September 2002)
Case

Forever: De Beers and U.S. Antitrust Law

By: Debora L. Spar and Jennifer Burns

For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details

Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Mining Industry; Africa; United States

Citation

Educators

Purchase

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

Citation

Educators

Purchase

05 Jun 2023
What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

from home. Among other things, the luxury of not having to commute to an office has provided them an opportunity (and a motive) to think deeply about their future, their attitude toward the “time vs. money” tradeoff, and ways of achieving... View Details

Keywords: by James Heskett

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Buy Now, Pay Later: Cars on Time

The Rise of Installment Selling Home Finance Cars on Time The Secondary Credit Market The Usurer's Grip Research Links Credits For the first few decades of automobile history, cars were luxury items. The people who bought them did so for... View Details

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury goods startup. What’s a... View Details

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

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Our Curriculum - Business History

as firms crossed national borders. It provides cases on entrepreneurs and firms from many countries who were active in pursuits ranging from opium trading and luxury watches to fashion, cinema, finance, and information and communications... View Details

Publications