Publications

2021
Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details

SSRN

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01 Dec 2008
News

Career Services Shifts into High Gear

Many members of the Class of 2008 were just settling into new jobs as reverberations from the financial crisis were felt around the world. While employment figures for the class remain strong, MBA Career Services has continued its support... View Details

25 Jun 2015
Working Paper Summaries

Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services

Keywords: by Alvin J. Silk; Advertising

2020
Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details

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July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

March 1987 (Revised August 1988)
Case

Public Service Co. of Oklahoma (A)

By: Michael Beer

Keywords: Utilities Industry

September 1992 (Revised November 1996)
Case

Royal Automobile Club Rescue Services Division: Transformation Through Technology

By: W. Earl Sasser and Roger H. Hallowell

The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details

Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Service Industry; United Kingdom

27 Jan 2016
Blog Post

A Summer Internship in the Music Industry

city, but the impact they can have on the industry is enormous. Also interested in having a new life experience, the thought of living in another country for awhile also sounded pretty cool. I started out by offering my View Details

April 2010
Teaching Note

IBM: The Corporate Service Corps (TN)

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [409106]. View Details

Keywords: Service Operations; Employees; Partners and Partnerships; Non-Governmental Organizations; Developing Countries and Economies; Corporate Social Responsibility and Impact; Programs; Global Strategy; Computer Industry; Computer Industry; Ghana; Tanzania; Romania; Philippines; Viet Nam

June 2019 (Revised July 2019)
Case

Building a Meritocracy at Alghanim Industries

By: Paul M. Healy, Susanna Gallani and Esel Çekin

Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details

Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait

February 2016 (Revised February 2020)
Teaching Note

Oberoi Hotels: Train Whistle in the Tiger Reserve

By: Ryan W. Buell and Ananth Raman

Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization with a standardized service model can repeatedly delight... View Details

Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Training; Quality; Accommodations Industry; India

April 1983 (Revised June 1993)
Case

Trade In Services and American Express

By: Joseph L. Badaracco Jr. and David B. Yoffie

Keywords: Financial Services Industry

18 Jul 2016
Blog Post

Coming to HBS after Military Service

giving me insight into industries that I may be interested in post-HBS. Most importantly, they afforded me the opportunity to reflect. I spent a significant amount of time during those 10 months examining what is important to me as a... View Details

May 2008 (Revised May 2010)
Background Note

Organizational Alignment, Performance, and Change in Professional Service Firms

By: John J. Gabarro

This note describes the relationship between organizational alignment and performance in professional service firms and how to use McKinsey 7S Alignment to diagnose a firm's or practice's alignment, identify misalignments and determine how to bring about the changes... View Details

Keywords: Organizations; Alignment; Performance; Change; Service Industry

August 1983 (Revised June 1986)
Case

Johnson & Johnson (B): Hospital Services

By: Francis Aguilar

The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details

Keywords: Business or Company Management; Change Management; Organizational Change and Adaptation; Organizational Culture; Health Care and Treatment; Growth and Development Strategy; Health Industry