Language - Publications - Faculty & Research

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

the languages involved in re-creating an integrated history of socialism in this period. Yet while it was certainly the case that geopolitical divisions had important effects on domestic politics in both developed and developing... View Details

Keywords: by Dina Gerdeman

05 Sep 2019
Sharpening Your Skills

Making the Right Technical Hire

without considering whether it is the best platform for their product and/or whether they’ll be able to hire engineers who are skilled in .NET (or want to learn it) to build it at scale. I’ve also seen many startups default to the View Details

Keywords: by Julia Austin; Technology

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

technological language between suppliers and customers. These standards are primarily business-to-business programs that can be certified by independent agents, similar to how external financial auditors certify a company's financial... View Details

Keywords: by Martha Lagace

30 Nov 2022
Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

received an additional piece of information: a numerical ranking of the company’s workforce diversity. Zippia calculated a company’s “diversity score,” ranging from 1 to 10, based on a variety of data, including gender, race, education, and View Details

Keywords: by Sean Silverthorne

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

years, South Korea increased aid and volunteer work abroad, hosted the G-20 Summit, promoted Korean language education, and even advanced the image of its national sport, Taekwondo. While the investment was significant, South Korea... View Details

Keywords: by Danielle Kost; Tourism

19 Mar 2012
HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

astonished," said an engineer interviewed after the announcement. "Many Rakuten employees are allergic to English." “If they don't have a language strategy, they'll regret it” In a company where just 10 percent of all... View Details

Keywords: by Kim Girard

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

much to the attorney. "While the language of the law can be intimidating, the concepts are usually quite straightforward," she says. "Lawyers tend to be risk averse, and if you delegate to them you will usually stay out of... View Details

Keywords: by Staff

11 Apr 2022
Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

it’s just a virtuous cycle. We’ve never seen an organization that didn’t attract more and more diversity when people there behaved inclusively. Gino: I agree, and there is research that backs you up. This article originally appeared in the HBS Alumni Bulletin.... View Details

Keywords: by Jen McFarland Flint

16 May 2000
Research & Ideas

The Simple Economics of Open Source

will emerging languages continue to accommodate this modularization? Lerner and Tirole also wonder whether open source projects can handle so many contributors jumping on the bandwagon. How will project leaders sift through all the... View Details

Keywords: by Martha Lagace; Technology

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

"emotional intelligence" may take the form of changing body language or tone of voice to influence the way the other person responds—or taking a break during a difficult point in negotiations in order to turn down the heat when... View Details

Keywords: by Michael Blanding; Entertainment & Recreation; Sports

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

understood by the theory of rational addiction—“a theory that fails to explain why addicts often regret their behavior or regard it as a mistake,” she says. But she found the framework, which has historically been applied only to harmful behaviors, was useful to shift... View Details

Keywords: by Carmen Nobel

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

marketing plan that sought to minimize or eliminate risk. As it happened, though, Quaker's very risk aversion turned out to be the greatest risk of all. ... When Brand And Management Clash One of the most striking things about my conversations with Peltz, Weinstein,... View Details

Keywords: by John Deighton; Food & Beverage

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

they named WHAM, short for “Work from Home Algorithmic Measure.” Three people labeled 10,000 chunks of text to help WHAM analyze whether job posting text included language indicating the role would involve remote work. They then “trained”... View Details

Keywords: by Rachel Layne

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

corporate roles is to improve upon traditional vicarious learning models. ©iStock.com/cacaroot Instead, Myers envisions a model of coactive vicarious learning. “The major shift theoretically is moving from a language of transfer, of... View Details

Keywords: by Michael Blanding; Health

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the future. (See "The Medium's Many Messages" for more on the formats and language of Internet advertising.) A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell(MBA... View Details

Keywords: by Susan Young

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

elaborate shell game. As Jonathan Swift, the greatest satirist writing in the English language put it, "Satire is a sort of glass wherein beholders do generally discover everybody's face but their own." Some readers actually... View Details

Keywords: by Sean Silverthorne; Education

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

since the bursting of the economic bubble in late 1980s. Multiple corporate scandals took place. Corporate Japan embraced the language of environmental, social, and governance (ESG) investing, but its true view was debatably rhetorical... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

language and cultural barriers. One senior R&D manager in the United States notes, "We wanted to learn firsthand what was going on in centers of scientific excellence in Europe. Being present at a center of scientific excellence... View Details

Keywords: by Walter Kuemmerle

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

and everybody can use the same types of technology, gaining these kinds of edges and increasing your competitive advantage is pretty important,” Nagle says. Examples of other crowdsourced public goods in the digital world include programming View Details

Keywords: by Kristen Senz; Computer

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

year, with the goal of making the world of finance accessible to broader audiences by providing a rigorous but accessible overview of the biggest topics in finance. Finance is “the language of business, the lifeblood of the economy, and... View Details