Publications

Publications

Filter Results: (2,246) Arrow Down
Filter Results: (2,246) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 14 of 2,246 Results →
  • December 2010
  • Article

Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts

This paper reports a three-phase experiment on a stylized labor market. In the first two phases, agents face simple games, which we use to estimate subjects' social and reciprocity concerns. In the last phase, four principals compete by offering agents a contract from... View Details
Keywords: Strategy; Risk and Uncertainty; Markets; Contracts; Decisions; Distribution; Labor; Game Theory
Related
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Is there any distribution system more poorly conceived than the one used by most U.S. car manufacturers and dealers? In the prevailing system, car prices are initially jacked up by locked-in labor concessions. Manufacturers pit dealers... View Details
Keywords: by Sean Silverthorne
  • 07 Aug 2014
  • News

HBS Historian Nancy Koehn Puts Market Basket Feud In Perspective

  • News

Data Can Do for Change Management What It Did for Marketing

  • 2019
  • Working Paper

Second Chance: Life with Less Student Debt

By: Marco Di Maggio, Ankit Kalda and Vincent Yao
Rising student debt is considered one of the creeping threats of our time. This paper examines the effect of student debt relief on individual credit and labor market outcomes. We exploit the plausibly random debt discharge due to the inability of National Collegiate,... View Details
Keywords: Student Debt; Private Student Loans; Legal Settlement; Mobility; Debt Collection; Debt Relief; Borrowing and Debt; Personal Finance; Outcome or Result; United States
Related
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

tariffs—equivalent to taxes—we are currently witnessing.) It reflects the fact that “global” market freedom for capital and goods may work, but market freedom for labor does... View Details
Keywords: by James Heskett
  • 29 Apr 2013
  • Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
Keywords: by Sean Silverthorne; Education; Advertising; Sports
  • Forthcoming
  • Article

Second Chance: Life with Less Student Debt

By: Marco Di Maggio, Ankit Kalda and Vincent Yao
This paper examines the effect of student debt relief on individual credit and labor market outcomes. We exploit an episode of plausibly random debt discharge due to the loss of paperwork for thousands of borrowers to examine the effects of private student debt relief... View Details
Keywords: Student Debt; Private Student Loans; Legal Settlement; Mobility; Debt Collection; Debt Relief; Personal Finance; Borrowing and Debt; Outcome or Result
Related
  • February 2022 (Revised February 2023)
  • Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
Related
  • 13 Dec 2019
  • News

How Influencers Are Making Over Beauty Marketing

  • August 2015 (Revised December 2016)
  • Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
Related
  • 03 Nov 2020
  • Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen
  • July 2017 (Revised November 2017)
  • Case

Propel

By: Mitchell Weiss and Sarah McAra
In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details
Keywords: Public Entrepreneurship; Govtech; Food Stamps; EBT; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile and Wireless Technology; Applications and Software; Technology Industry; United States
Related
  • 10 Jul 2020
  • News

Telework boom weighs on Asia's fast-growing office market

  • December 1984
  • Article

Unionization and Profitability: Evidence from the Capital Market

By: M. B. Zimmerman and R. S. Ruback
Keywords: Labor Unions; Profit; Information; Markets; Finance
Related
  • 31 Mar 2016
  • News

What Lilly Pulitzer Learned About Marketing to Millennials

Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Related
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
  • 26 Nov 2019
  • News

Predicting Financial Market Bubbles and Crises in Real-time

Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 02 Mar 2020
  • News

Cheese Whiz

Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
Keywords: manufacturing; labor; innovation; cheese; Food Manufacturing; Manufacturing