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Show Results For
- All HBS Web
(500)
- News (102)
- Research (335)
- Events (3)
- Multimedia (3)
- Faculty Publications (164)
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
already wide-ranging assortment of unique items. Nordstrom's private label has always been a respected part of its offer." Town Square Johnson's vision is to make the shopping experience as easy and enjoyable as buying a smartphone at an... View Details
- 01 Mar 2004
- News
Derek Ferguson
“I had followed his career and thought a lot of what he had accomplished,” Ferguson says of Combs, who at that time was already sitting atop a phenomenally successful record label with platinum-selling artists such as the late Notorious... View Details
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details
- Web
the Art of American Advertising - Advertising Products
Chromolithographs—lithographs printed in multiple colors by means of a complex process of color separation that used one stone for each color—produced stunning, eye-catching advertisements in bold tones. “Even a cheap label has a depth... View Details
- 02 Aug 2007
- What Do You Think?
How Will Millennials Manage?
Alice Richmond commented, "Take the label away, and you won't find the trend." Kevin Brady added, "I find such broad generalizations hard to believe." As Susan RoAne put it, "Gen Y and the Millennials will manage... View Details
Keywords: by Jim Heskett
- 20 Jan 2023
- News
Free Spirits
a beginning, a middle, and a finish. Their ready-to-drink cocktails are naturally low in sugar and calories (less than 2 grams and 35 calories). They are bottled and labeled with a sense of sophistication that would feel right at home on... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
labels 'international' and 'domestic' no longer apply." His globalization program, often summarized under the tagline "think global, act global," had included an unprecedented amount of standardization. By the time he... View Details
Keywords: by Pankaj Ghemawat
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for sale... View Details
- 05 Jul 2006
- Research & Ideas
The Accidental Innovator
describe processes of discovery and invention, of the progress of science, is nothing less than fraud. Actually, though, I would not really label this "accidental innovation." The innovation itself can't really be said to be... View Details
Keywords: by Sarah Jane Gilbert
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Snapple forged its initial popularity with underdog narratives and "got its juice back" by reintroducing stories about its quirky founders and its underdog spokesperson, Wendy. Nantucket Nectars' label portrays the story of the... View Details
Keywords: by Martha Lagace
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
price comparison. TJX has created enormous expertise in this area and has fostered a differentiated treasure hunt that is highly productive. Macy's is moving to strengthen its already wide-ranging assortment of unique items. Nordstrom's private View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
mid-sized account base. At the top of the customer base pyramid where the accounts are huge, marketing and sales must make joint decisions about product, price, brand, and all kinds of support. When heavyweight distributors demand private View Details
Keywords: by Benson Shapiro
David L. Geffen
Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced... View Details
Keywords: Entertainment & Broadcast Media
- Person Page
AOM Ethno PDW 2009-2014
AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography
Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details
- Web
Email Signature | About
twitter.com/HarvardHBS she/her/hers (optional) Do: (all items and blank lines are optional) Use the same font as you are using for your message. ("Title, Department" line may appear in italic.) Use black. (Links may adopt the default system color.) View Details
- 01 Apr 1997
- News
Facing the Music
Detroit to Los Angeles in 1972, adds that the current stagnation can also be attributed to "a lack of hits" on the part of the major labels and increased competition for the consumer entertainment dollar. In 1996, efforts by big stars... View Details
Keywords: Marguerite Rigoglioso
Millard S. Drexler
Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable... View Details
Keywords: Fabric & Apparel
- 20 Apr 2017
- Blog Post
Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry
opportunity? I am going back to Universal Music Group (where I interned for the summer) but will be working for one of its labels Capitol Records as Director of Business Development / Chief of Staff to the executive team. Tell us about... View Details
Keywords: Entertainment / Media / Sports
- 01 Mar 2019
- News
In Character: A Case Discussion Drama
emotions and self-narratives can drive a firm’s trajectory and, ultimately, its value. The cast of characters includes Petja Stoyanovic (Stoy Food’s 83-year-old founder and CEO) and his three children: Katrina (VP, private label... View Details
Keywords: Julia Hanna
George S. Lannom, Jr.
produced baseballs and other sporting goods under the Worth label and by the mid-fifties his operation was producing 12,000 baseballs and softballs each day. In addition, Lannom purchased a leather glove company and produced baseball... View Details
Keywords: Fabricated Goods