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- Faculty Publications (93)
Show Results For
- All HBS Web (1,532)
- Faculty Publications (93)
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- 01 Sep 2017
- News
The Shape of Things to Come
Image by John Ritter With the rise of the online MBA and part-time programs, how do you make the ongoing case for students investing in two years... View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
"quarter") exercised no influence on his investment strategy. He believed that conservative funding was called for in an industry in the midst View Details
Keywords: by Richard S. Tedlow
- 26 Jan 2017
- News
Finding a Path out of Poverty
Photos by Bridget Corke “Pleased, but not satisfied.” That’s how Frank Magwegwe (AMP 185, 2013) describes the drive that helped him to overcome homelessness as a young man in South Africa, get an education, and build a View Details
Keywords: Margie Kelley
- 05 Dec 2019
- Blog Post
Addressing Unmet Needs in Health Care Using an MBA
students should know about? Today health care is being impacted by technology. Technology is changing every aspect of health care from diagnosis, treatment, care delivery to patient engagement and... View Details
- 27 Apr 2017
- News
Fellowship Fuels a Passion for a Career in Aviation
says: “My first act was all about GE, where I worked for 30 years, and my family. My second act is about the next generation. Fellowships are a great way of giving back,... View Details
- 01 Jun 2006
- News
Profiles from the Class of 2006
and experience, hopes and aspirations. Some students arrived two years ago directly from college. A significant number had served in the military. Many brought years of... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
Photographs by Webb Chappell Now in its tenth year, the Bulletin’s annual student profiles have become something of a tradition. Faced each spring with a mountain View Details
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
the concrete ceiling in corporate America." The nation's business community, he said, "continues to reserve the real positions of power for white males." Graves told his audience that their HBS education... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
The Entrepreneurs Of The Soconusco A protégée of historian John Womack, Lurtz took an interest in Latin American economics while an undergrad at Harvard College. As a doctoral... View Details
- Web
Faculty & Researchers - Managing the Future of Work
related to the workforce, including the skills gap, degree inflation, care economics, the role of artificial intelligence in employment outcomes, the effectiveness of social... View Details
- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
performance during a recovery” A search for leaders who have taken alternative approaches to managing their workforce during economic downturns led us to Honeywell CEO Dave Cote, and drives the narrative of our new case study, Honeywell... View Details
- 10 Oct 2012
- Research & Ideas
Taking Advantage of Life’s (Few and Far Between) Inflection Points
controlled." A new book explains Stevenson's wit and wisdom from the view of a former student and lifelong friend, Eric C. Sinoway, president of Axcess Worldwid View Details
Keywords: Re: Howard H. Stevenson
- 09 Jun 2003
- Research & Ideas
Around the World of Entrepreneurial Ventures
resources enhances the quality of deal structure for entrepreneurial ventures and thus the likelihood of venture survival, particularly in tough times when cash is tight.... View Details
Keywords: by Martha Lagace
- 16 Jun 2023
- Blog Post
Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them
financial gains of diversity are not limited to venture capital but also expand to goods and service-based businesses. Addressing Unconscious Bias in Recruiting There are excellent resources to help train... View Details
Keywords: All Industries
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
practices designed to promulgate a particular culture, commitment to diversity, strategy for corporate involvement, and other core elements of City Year's theory of social change. It is expanding... View Details
Keywords: by Carla Tishler
- 28 Feb 2023
- Research & Ideas
Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note
Professor of Management Practice at Harvard Business School, examines an alternative route for American teenagers and companies alike: The apprenticeships popular in many European countries. Looking closely... View Details
Keywords: by Michael Blanding
John D. Dionne
John D. Dionne has been a Senior Lecturer of Business Administration at the Harvard Business School since 2014 and is a recently retired Senior Managing Director and Senior Advisor to Blackstone. He is also Managing Partner of Franconia Capital, a... View Details
- 01 Dec 2022
- News
The Potential of Business to Improve Lives
to illustrate to students that positive societal impact and business success can coexist. “I think that’s what BiGS is all about,” Chu says. “It’s not about asking ‘how do we make society better despite... View Details
Keywords: April White