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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
  • 2015
  • Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy
We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details
Keywords: Negotiation; Attitudes; Emotions
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Cuddy, Amy. Presence: Bringing Your Boldest Self to Your Biggest Challenges. New York: Little, Brown and Company, 2015.
  • Research Summary

Life Planning for Executives

In this relatively new field of research and course development, Davis is researching through in depth interviews how executives create successful and fulfilling lives. He is leading a faculty team in designing an executive program for individuals wanting to transition... View Details
  • July 2014
  • Article

Making Boston Stronger

By: Dutch Leonard, Arnold M. Howitt, Christine M. Cole and Philip B. Heymann
In the wake of the Boston Marathon bombing in 2013, a team from Harvard University carried out extensive interviews with participants to identify strengths and weaknesses in the incident response to the terror attack. This abridged version of their final report focuses... View Details
Keywords: Boston Marathon Bombing; Disaster Response; Emergency Preparedness; Crisis Management; Cooperation; Boston
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Leonard, Dutch, Arnold M. Howitt, Christine M. Cole, and Philip B. Heymann. "Making Boston Stronger." ICSS Journal 2, no. 2 (July–August 2014): 15–23.
  • Winter 2022
  • Article

Courageous Leadership: Paul Polman’s Insights for the Next Generation of Business Managers

By: John Pontillo, Celia Bravard and Andrew J. Hoffman
In 2021, John Pontillo, Celia Bravard, and Andrew Hoffman conducted a series of interviews with Paul Polman, former CEO of Unilever. They discussed how business managers and leaders can build a new model of capitalism that serves the needs of society. Here’s what they... View Details
Keywords: Leadership; Organizational Change and Adaptation; Social Issues
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Pontillo, John, Celia Bravard, and Andrew J. Hoffman. "Courageous Leadership: Paul Polman’s Insights for the Next Generation of Business Managers." Management and Business Review (Winter 2022): 11–20.
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
  • 07 Nov 2011
  • Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper relationship between government... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Building Career Foundations

Building Career Foundations is a multi-dimensional longitudinal project that focuses on the career development of MBAs from HBS, the Class of 1996. Employing a relational approach to career development, Higgins... View Details
  • March 1986 (Revised November 1990)
  • Case

Valerie Morgan

By: Howard H. Stevenson
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details
Keywords: Interactive Communication; Decision Choices and Conditions; Entrepreneurship; Cash; Initial Public Offering; Business or Company Management; Strategic Planning; Publishing Industry
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Stevenson, Howard H. "Valerie Morgan." Harvard Business School Case 386-164, March 1986. (Revised November 1990.)
  • October 2008
  • Supplement

John and Andrea Rice: Entrepreneurship and Life

By: Howard H. Stevenson and Shirley M. Spence
Video of an interview conducted by Professor Howard Stevenson with John and Andrea Rice. It presents their views on their notions of career success, finding happiness in life, managing their competitiveness, their goals for the next ten years, and the pursuit of... View Details
Keywords: Entrepreneurship; Success; Personal Development and Career; Opportunities; Happiness; Competitive Strategy
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Stevenson, Howard H., and Shirley M. Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Video Supplement 509-715, October 2008.
  • June 1997
  • Supplement

Deaver Brown and Cross River, Inc.

In an interview with an HBS faculty member, Deaver Brown of Cross River, Inc. talks about how to get customers to distribute your product--knowledge of their objectives, knowing the deal, understanding your relative perspectives, flexibility, presenting the benefits to... View Details
Keywords: Business or Company Management; Marketing Channels; Distribution Channels
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Bhide, Amar. "Deaver Brown and Cross River, Inc." Harvard Business School Video Supplement 897-508, June 1997.
  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
  • April 2014
  • Article

15 Rules for Negotiating a Job Offer

By: Deepak Malhotra
The author, a professor of negotiation at Harvard Business School, offers specific pieces of advice for job candidates: Don't underestimate the importance of likability. Help prospective employers understand why you deserve what you're requesting. Make it clear that... View Details
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Malhotra, Deepak. "15 Rules for Negotiating a Job Offer." Harvard Business Review 92, no. 4 (April 2014): 117–120.
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • November 2007 (Revised March 2009)
  • Case

Allston: Brand vs. Architecture

By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the... View Details
Keywords: Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Selection and Staffing; Construction Industry; Boston
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Perold, Andre F., Arthur I Segel, and Christopher M. Gordon. "Allston: Brand vs. Architecture." Harvard Business School Case 208-079, November 2007. (Revised March 2009.)
  • December 2002 (Revised October 2006)
  • Case

Tesco Plc.

By: David E. Bell
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details
Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry
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Bell, David E. "Tesco Plc." Harvard Business School Case 503-036, December 2002. (Revised October 2006.)
  • July–August 2018
  • Article

How CEOs Manage Time

By: Michael E. Porter and Nitin Nohria
In 2006 Harvard Business School’s Michael E. Porter and Nitin Nohria launched a study tracking how large companies’ CEOs spent their time, 24/7, for 13 weeks: where they were, with whom, what they did, and what they were focusing on. To date, Porter and Nohria have... View Details
Keywords: CEOs; Executives; Time Management; Attitudes; Managerial Roles; Leadership; Performance Effectiveness; Strategy; Decision Making; Organizational Culture
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Porter, Michael E., and Nitin Nohria. "How CEOs Manage Time." Harvard Business Review 96, no. 4 (July–August 2018): 42–51.
  • January 2017 (Revised January 2019)
  • Case

The Rise and Fall of Lehman Brothers

By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details
Keywords: Bankruptcy; Financial Distress; Accounting Policies; Business Ethics; Financial Reporting; Volatility; Judgments; Financial Crisis; Insolvency and Bankruptcy; Financial Liquidity; Investment Banking; Financial Management; Financial Strategy; Corporate Accountability; Corporate Disclosure; Corporate Governance; Crisis Management; Risk Management; Failure; Business and Government Relations; Ethics; Banking Industry; New York (city, NY)
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Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
  • 23 Jan 2017
  • Working Paper Summaries

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

Keywords: by Cheng Gao, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna
  • Article

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance
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Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Strategic Management Journal 40, no. 11 (November 2019): 1705–1732.
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