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  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ever-improving technology, customer loyalty programs are proving extremely popular among retailers—but merchants are not getting all they should out of them. The reason? Professor José Alvarez says retailers need to see customers as... View Details
Keywords: Re: Multiple Faculty; Technology
  • 23 Sep 2014
  • First Look

First Look: September 23

software to be significant. But unlike other retailers who took an iron hand approach to push compliance, Belk's implementation permitted store managers to "edit" the system to "fix" the "bugs" in the... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2006
  • News

Fast Lane to Country Lane

TOGETHERNESS: Mark and Kim Lackley based their furniture business in Vermont. Learn on someone else’s dime. That’s a lesson from HBS that served Kim Alley Lackley (MBA ’94) well as she made the leap from software and Internet start-ups to... View Details
Keywords: Margie Kelley; Retail Trade; Retail Trade
  • 19 Oct 2016
  • Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Retail
  • 01 Mar 2012
  • News

Learning to Speak the Language of Business

Mikitani Main article: Where Innovation Rules Case study: Englishnization at Rakuten From Pinterest to Kobo, how Japan's Rakuten is building a global internet giant (Wired.co.uk) You might call Hiroshi Mikitani (MBA 1993) the Jeff Bezos... View Details
Keywords: Roger Thompson; e-commerce; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers
  • April 2018
  • Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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  • July 2000 (Revised October 2000)
  • Case

Petstore.com

By: Thomas R. Eisenmann
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
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  • March 2010
  • Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry
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  • November 2002 (Revised February 2003)
  • Case

Amazon.com-2002

By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga
Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various... View Details
Keywords: Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry
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  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that online shoppers use View Details
Keywords: by Jan Hammond & Kristin Kohler; Retail; Retail; Retail; Retail; Retail
  • January 2017 (Revised August 2019)
  • Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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  • 01 Apr 2000
  • News

Getting the Message

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: Susan Young
  • January 1998
  • Case

Frontgate Catalog

By: Jeffrey F. Rayport
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details
Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio
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  • January 2017 (Revised August 2019)
  • Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

perhaps prefer, the nearby independent. "There's a delicate balance between the synergies [two combatants] can generate on one hand and too much competition on the other," says Joan E. Primo, a principal of real estate and View Details
Keywords: by David Stauffer
  • 01 Jan 2008
  • News

John Doerr, MBA 1976

a dramatic impact on life in the 21st century, from online retail giant Amazon.com to Internet behemoth Google to synthetic biology leader Amyris. Doerr has become a leading advocate of innovation and... View Details
  • 01 Jan 2009
  • News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

grown the concern into one of Brazil’s largest nonfood discount retailers with some 500 stores and a powerful Internet presence: Today, half of Lojas’s sales take place online. In 1993, Sicupira, Jorge Paulo... View Details
  • August 2022
  • Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Retail Industry; Retail Industry; Retail Industry; Singapore
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  • 01 Oct 1999
  • News

Eight Among Many: Robert F. Diromualdo

and has led a Borders initiative to launch superstores in Great Britain, Singapore, Australia, and New Zealand. DiRomualdo is keenly interested in incorporating the advantages of the Internet into Borders' bricks-and-mortarbased business... View Details
Keywords: James E. Aisner
  • 17 Dec 2001
  • Research & Ideas

Enterprising Women

Lewis (HBS MBA '92), took the Internet retailer of office supplies from 25 to 400 employees and $50 million to $500 million in revenues. Being an "intrapreneur" within a larger corporation—with a... View Details
Keywords: by Julia Hanna