Publications

February 2011
Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska

It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details

Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

common uses of online ratings: restaurants. "Restaurants are a classic example in economics where the consumer has to make a decision based on very little information," he says. In theory, ratings sites fill in the gaps by View Details

Keywords: by Michael Blanding; Food & Beverage

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

in the Internet and telecom bubbles. Those who have money left, or who have new savings coming in and are seeking investments have heard that hedge funds have done well. For example, they've heard that Julian Robertson's Tiger Fund has... View Details

Keywords: by D. Quinn Mills

2021
Working Paper

Who Closed the Schools?

By: Joshua D. Coval

This paper examines the differences in characteristics between U.S. public schools that opted for virtual instruction because of COVID-19, and schools that did not. Much of the variation can be explained by measures of the degree to which districts favored teachers... View Details

Keywords: Public Education; COVID-19; Virtual Learning; Education; Health Pandemics; Teaching; Internet and the Web; Policy; Outcome or Result; United States

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September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

July 2014
Article

Diasporas and Outsourcing: Evidence from oDesk and India

By: Ejaz Ghani, William R. Kerr and Christopher Stanton

This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name... View Details

Keywords: Diaspora; Outsourcing; oDesk; Networks; Job Cuts and Outsourcing; Diasporas; Internet and the Web; Ethnicity; Service Industry; South Asia; India

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November 2013
Teaching Note

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details

Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry

February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that the government was collecting... View Details

Keywords: by Avery Forman

07 Mar 2022
Research & Ideas

Effective Leaders Share the Spotlight with Their Teams

returns than firms with less inclusive leaders, the researchers say, providing “economically meaningful evidence that investors value inclusive CEOs.” When a company exchanged a less inclusive CEO for one who brings others into... View Details

Keywords: by Pamela Reynolds

March 2020 (Revised May 2020)
Case

Redefining Mogul

By: Ethan C. Rouen

Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details

Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Technology Industry; Media and Broadcasting Industry; United States

05 Jul 2011
First Look

First Look: July 5

prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated merchants: price discrimination and advertising. For vouchers to View Details

Keywords: Sean Silverthorne

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

At a time when health care providers have gone all in on telemedicine, Amazon, the world’s biggest online retailer, surprised Wall Street in late July when it announced it would acquire 1Life Healthcare Inc., which runs the... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

October 2007
Article

The Art of Designing Markets

By: Alvin E. Roth

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details

Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web

Find at Harvard

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

lessons: "Build Platforms and Ecosystems—Not Just Products." Early on Gates realized that no one product could provide a lasting competitive advantage, but if consumers became hooked on a particular platform, such as the... View Details

Keywords: by Michael Blanding; Computer

12 Aug 2020
Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

proliferation of arbitration Companies from internet service providers to nursing home operators use arbitration to shield themselves from expensive, protracted lawsuits. Proponents say the approach resolves... View Details

Keywords: by Danielle Kost; Financial Services

March 2018 (Revised July 2018)
Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane

Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details

Keywords: ＂Cadre,＂; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Real Estate Industry; United States