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  • Web

South Asia - Global

South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai. Following significant economic... View Details
  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

changing elements of our social interaction in unprecedented ways that may well lead to irrevocable social changes. Already, the follow-on effects of the virus are enough to ensure there will be no normal to return to, as this incomplete... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • Web

Help - Alumni

non-school sanctioned events. Exceptions are made for school-sanctioned events (contact Alumni Communications ) and Reunions (contact Reunions team ), and alumni clubs-sanctioned events (contact the Clubs team ). MBA Academic Records How... View Details
  • March–April 2017
  • Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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  • Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

  • Web

Harvard Business School Online Courses & Learning Platforms

analyze the problem and determine a path forward. Active Immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and... View Details
  • Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

closely with leading biotech industry and biomedical authorities, receive programmatic guidance and mentorship, and join a community of entrepreneurs shaping the future of science. “ Bringing life science innovations to the global... View Details
  • March 2018
  • Exercise

Does It Hurt To Ask?

By: Alison Wood Brooks
Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details
Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence
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  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

2003). Blue-collar workers, in contrast, increasingly work outside the archetypal work gang and operate machinery or computers in isolation from others. As manual labor evolves to require more interaction with machines and less... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

Source: FangXiaNuo New research suggests that people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates. “Compared to those who do not ask many questions, people who do are better liked and learn... View Details
Keywords: by Rachel Layne
  • Web

About | Social Enterprise | Harvard Business School

social enterprise, leading social enterprise field-based and career efforts, and helping practitioners interact with students in a variety of ways in order to meet their organizations' goals. Before joining Social Enterprise, she worked... View Details
  • 2020
  • Working Paper

Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation

By: Michael Yeomans and Alison Wood Brooks
Although most humans engage in conversations constantly throughout their lives, conversational mistakes are commonplace— interacting with others is difficult, and conversation re-quires quick, relentless perspective-taking and decision making. For example: during every... View Details
Keywords: Natural Language Processing; Interpersonal Communication; Perspective; Decision Making; Perception
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  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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    Robert Simons

    Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

    • Web

    Fellowships - Business History

    archives of Baker Library or in other Boston-area libraries, present their work at a seminar, and interact with HBS faculty. The Thomas K. McCraw Fellow will receive a stipend of $7,000 to cover travel and living expenses. Fellows are... View Details
    • 10 Jan 2007
    • HBS Case

    The Challenge of Managing National Security

    Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional and product boundaries of the... View Details
    Keywords: by Garry Emmons; Service
    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    come from different sources, or they must share decision-making with employees—or both. Workers increasingly resist one-way, top-down communication and commands; they expect to be heard and to help develop their organizations’ plans and... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • 04 Feb 2014
    • What Do You Think?

    Has Listening Become a Lost Art?

    apparent more quickly in today's knowledge and highly interactive society ." KB raised an interesting point with this question: "How many times (do) you have an answer as soon as you heard the main topic, suddenly your mind stopped... View Details
    Keywords: by James Heskett