Publications

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

26 Jun 2014
News

Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation

March 2011 (Revised February 2012)
Case

Innovation and Growth at Actelion Ltd.

By: Gary P. Pisano, Daniela Beyersdorfer and Ruth Dittrich

In late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven... View Details

Keywords: Business Model; Talent and Talent Management; Innovation and Management; Leadership; Growth and Development Strategy; Product Development; Organizational Culture; Research and Development; Biotechnology Industry; Pharmaceutical Industry; Switzerland

16 Oct 2017
Working Paper Summaries

Healthy Business? Managerial Education and Management in Healthcare

Keywords: by Nicholas Bloom, Raffaella Sadun, Renata Lemos, and John Van Reenen; Health

2016
Book

Building the Future: Big Teaming for Audacious Innovation

By: Amy C. Edmondson and Susan Salter Reynolds

Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about—innovation far more audacious... View Details

Keywords: Teaming; Innovation; Leadership; Groups and Teams; Innovation and Invention

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May 1998
Article

Market Structure, Innovation and Vertical Product Differentiation

By: Shane Greenstein and Garey Ramey

We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details

Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition

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January 2014 (Revised June 2015)
Case

Amgen Inc.: Pursuing Innovation and Imitation? (A)

By: Ian W. Mackenzie

Set in 2009, the (A) case explores whether Amgen, a leading innovator of biotech-based drugs, should enter the emerging business of biosimilars (BS), which are essentially 'me-too' products. There appear to be sound reasons to explore this related diversification:... View Details

Keywords: Corporate Strategy; Pharmaceutical Industry; Biotechnology Industry; United States

June 2017 (Revised October 2017)
Case

Becton Dickinson: Innovation and Growth (A)

By: Raffaella Sadun, Michael Beer and James Weber

In late 2015, CEO Vince Forlenza was reviewing Becton Dickinson’s transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years,... View Details

Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Growth and Development Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

July 1991 (Revised March 1992)
Background Note

Integrity and Management

By: Joseph L. Badaracco

Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details

Keywords: Decisions; Moral Sensibility; Planning; Situation or Environment; Trust; Value

The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation... View Details

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe

May 2017 (Revised September 2018)
Case

Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

March 2018 (Revised November 2018)
Case

Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop

By: Derek van Bever

Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements, in the United States and around the world. This case examines two incidents of alleged religious discrimination that made their... View Details

Keywords: Religious Discrimination; First Amendment; Religious Freedom Restoration Act; Business Ethics; Religion And Business; Management; EEOC; Ethics; Religion; Conflict Management; Retail Industry; United States

How to create innovations that customers do not expect, but that they eventually love? How to create products and services, that are so distinct from those that dominate the market and so inevitable that make people passionate?

In a context where everyone is... View Details

2017
Article

High-Stakes Innovation: When Collaboration Undermines (and Sometimes Enhances) Innovation

By: Johnathan Cromwell and Heidi K. Gardner

Organizations must constantly innovate, or else they may suffer consequences that range in severity. In low-stakes situations, they may lose a small opportunity for growth; and in high-stakes situations, they may lose significant market share that threatens their... View Details

Keywords: Innovation; Collaboration; Teams; Creativity Teams; Collaborative Innovation and Invention; Groups and Teams; Creativity

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30 Sep 2009
Working Paper Summaries

Breakthrough Inventions and Migrating Clusters of Innovation

Keywords: by William R. Kerr; Technology

2017
Working Paper

Management as a Technology?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details

Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity