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  • All HBS Web  (1,689)
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    • News  (296)
    • Research  (1,162)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (431)
← Page 14 of 1,689 Results →

    Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

    This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details

      Paul A. Gompers

      Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
      Keywords: electronics; health care; high technology; information technology industry; investment banking industry; pharmaceuticals; semiconductor; venture capital industry
      • 2012
      • Book

      Strength in Numbers: The Political Power of Weak Interests

      By: Gunnar Trumbull
      This book investigates the sources of interest group influence on public policy. Trumbull argues that diffuse groups like consumers are more influential, and industry less influential, than we commonly assume. View Details
      Keywords: Government and Politics; Interests; Power and Influence; Demand and Consumers; Policy
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      Trumbull, Gunnar. Strength in Numbers: The Political Power of Weak Interests. Cambridge, MA: Harvard University Press, 2012.
      • 09 May 2011
      • Research & Ideas

      Moving From Bean Counter to Game Changer

      management level.” If only they could be heard. Often these individuals remain buried in hierarchy, impacting only their isolated areas of influence. In the working paper Organizational Toolmaking: Transformations in the Influence of... View Details
      Keywords: by Kim Girard; Banking
      • 03 Mar 2015
      • News

      Is Social Media Actually Helping Your Company’s Bottom Line?

      • October 2012
      • Article

      The Effect of Reference Point Prices on Mergers and Acquisitions

      By: Malcolm Baker, Xin Pan and Jeffrey Wurgler
      Prior stock price peaks of targets affect several aspects of merger and acquisition activity. Offer prices are biased toward recent peak prices although they are economically unremarkable. An offer's probability of acceptance jumps discontinuously when it exceeds a... View Details
      Keywords: Mergers and Acquisitions; Stocks; Price; Valuation; Negotiation
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      Baker, Malcolm, Xin Pan, and Jeffrey Wurgler. "The Effect of Reference Point Prices on Mergers and Acquisitions." Journal of Financial Economics 106, no. 1 (October 2012): 49–71.
      • January 23, 2023
      • Article

      Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

      By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
      Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
      Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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      Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
      • 23 Feb 2022
      • News

      Can WEB3 Bring Back Competition to Digital Platforms?

      • 08 Sep 2011
      • What Do You Think?

      What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

      pursue opportunity and successful new product development in spite of investor impatience. The real challenges may lie elsewhere, for example "the market place," as Jasper Ojongtambia suggests, or competition from companies like... View Details
      Keywords: by James Heskett; Computer
      • March 2001 (Revised April 2002)
      • Background Note

      Word-of-Mouth Referral Module Note

      Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details
      Keywords: Marketing Reference Programs; Service Industry
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      Hallowell, Roger H. "Word-of-Mouth Referral Module Note." Harvard Business School Background Note 801-332, March 2001. (Revised April 2002.)
      • 2009
      • Working Paper

      The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

      By: Roy Y.J. Chua and Xi Zou
      Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
      Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
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      Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
      • 04 Feb 2015
      • What Do You Think?

      Is There a Stanford-Google-Silicon Valley School of Management?

      Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing high-tech services to View Details
      Keywords: by James Heskett; Education
      • September 2007
      • Journal Article

      Refugee Camp Economies

      By: Eric D. Werker
      This paper describes the economy of a refugee camp. Key distortions to the economy of Kyangwali Refugee Settlement in Uganda are noted and the findings are used to construct a generic model of a refugee camp economy. Camp economies are influenced by host country... View Details
      Keywords: Refugees; Economy; Policy; Civil Society or Community; Human Needs; Societal Protocols; Uganda
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      Werker, Eric D. "Refugee Camp Economies." Journal of Refugee Studies 20, no. 3 (September 2007): 461–480.

        Price Anchors and Mergers and Acquisitions

        Prior stock price peaks of targets affect several aspects of merger and acquisition activity. Offer prices are biased toward recent peak prices although they are economically unremarkable. An offer's probability of acceptance jumps discontinuously when it exceeds a... View Details

        • 07 Mar 2007
        • Research & Ideas

        How Do You Value a “Free” Customer?

        for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers... View Details
        Keywords: by Sarah Jane Gilbert; Web Services
        • Research Summary

        Social Learning

        One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

        • 1975
        • Working Paper

        Information, Efficiency and Equilibrium

        By: Jerry R. Green
        When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details
        Keywords: Economics; Supply and Industry; Price
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        Green, Jerry R. "Information, Efficiency and Equilibrium." Harvard Institute of Economic Research Discussion Paper, No. 284, December 1975.
        • January–February 2022
        • Article

        Operational Disruptions, Firm Risk, and Control Systems

        By: William Schmidt and Ananth Raman
        Operational disruptions can impact a firm's risk, which manifests in a host of operational issues, including a higher holding cost for inventory, a higher financing cost for capacity expansion, and a higher perception of the firm's risk among its supply chain partners.... View Details
        Keywords: Operational Risk; Operational Disruptions; Information Asymmetry; Control Systems; Operations; Disruption; Risk Management
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        Schmidt, William, and Ananth Raman. "Operational Disruptions, Firm Risk, and Control Systems." Manufacturing & Service Operations Management 24, no. 1 (January–February 2022): 411–429.
        • August 1, 2015
        • Article

        New Product Development Flexibility in a Competitive Environment

        By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
        Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
        Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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        Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
        • January 2018 (Revised January 2021)
        • Background Note

        Customer Lifetime Social Value (CLSV)

        By: Elie Ofek, Barak Libai and Eitan Muller
        One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
        Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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        Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
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