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- All HBS Web (316)
- Faculty Publications (60)
Show Results For
- All HBS Web (316)
- Faculty Publications (60)
- 30 Apr 2013
- First Look
First Look: April 30
longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as... View Details
Keywords: Sean Silverthorne
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
- 01 Sep 2008
- News
The Levitt Brand
June 2006 at the age of 81, the Bulletin’s Class Notes were flooded with dozens of tributes from alumni who recalled his passion and commitment in the classroom and his lasting influence on their careers. “I was clueless going into... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum View Details
- 23 Mar 2010
- First Look
First Look: March 23
individual will perceive entrepreneurial opportunities as well as increase his or her motivation to pursue those opportunities. We find that an individual is more likely to become an entrepreneur if his or her co-workers have been entrepreneurs before. Peer View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
corporate leaders speaking out on social and environmental policy issues not directly related to their core business. In the first study of this phenomenon, we investigate how CEO activism can influence public opinion about these issues... View Details
Keywords: Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
http://www.hbs.edu/research/pdf/13-020.pdf The Effect of Institutional Factors on the Value of Corporate Diversification Authors: Venkat Kuppuswamy, George Serafeim, and Belén Villalonga Abstract Using a large sample of diversified firms from 38 countries, we... View Details
Keywords: Sean Silverthorne
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
aid-distortions that steer aid away from achieving economic development in the recipient country. As it turns out, none of these solutions can shield foreign aid from the heavy hand of politics. Developing countries heavily influenced by... View Details
Keywords: Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a... View Details
Keywords: Sean Silverthorne
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
acting on your body that you can’t feel or see. From our offices and homes to our schools and hospitals, the indoor spaces where we work, learn, play, eat, and heal have an outsized influence on our performance and well-being. They affect... View Details
Keywords: All Industries
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to... View Details
Keywords: Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
depression, led to a crisis in the industry. Nonetheless, the pioneering group of forecasters shaped the core problems, and invented many of the techniques, that influenced the maturation of the industry in the decades that followed.... View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 08 Jul 2014
- First Look
First Look: July 8
expropriation by agents. The principal has three options to address this threat: trust, licensing, and paying agents to stay loyal. We show how the principal can influence the value of these options by modularizing the system and by... View Details
Keywords: Carmen Nobel