Industry Immersion Program - Publications - Faculty & Research - Harvard Business School

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January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

November 1991 (Revised June 1993)
Case

Accounting for Frequent Fliers

By: William J. Bruns Jr.

Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the U.S. Securities... View Details

Keywords: Cost; Fair Value Accounting; Policy; Air Transportation Industry; United States

April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

September 2004 (Revised January 2005)
Case

Brazil's WTO Cotton Case: Negotiation Through Litigation

By: Ray A. Goldberg, Robert Lawrence and J. Katherine Milligan

Brazil has just won a case action against the U.S. cotton agriculture program at the World Trade Organization. What does this mean for future agricultural programs in the United States? For future trade policies of the United States, Brazil, and others in the global... View Details

Keywords: Developing Countries and Economies; Trade; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Policy; Lawsuits and Litigation; Negotiation Process; Negotiation Types; Agriculture and Agribusiness Industry; United States; Brazil

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

July 2002 (Revised January 2003)
Case

Harrah's Entertainment, Inc: Rewarding Our People

By: Thomas J. DeLong and Vineeta Vijayaraghavan

Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent... View Details

Keywords: Customer Satisfaction; Economic Slowdown and Stagnation; Compensation and Benefits; Employees; Human Capital; Management Style; Motivation and Incentives; Alignment; Entertainment and Recreation Industry

2016
Working Paper

The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

By: Mihnea Moldoveanu and Das Narayandas

Executive development programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap between the... View Details

Keywords: Information Technology; Executive Education; Disruption; Management Skills

January 2023
Case

Year Up: Measuring and Scaling Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Sarah Mehta

Year Up, a non-profit that provides training and practical work experience to low-income young people, has for years prioritized impact measurement. By 2022, it had built a robust body of evidence demonstrating that its program yields higher earnings for participants.... View Details

Keywords: Demographics; Education; Jobs and Positions; Measurement and Metrics; Performance; Research; Social Enterprise; Growth Management; Education Industry; United States; Massachusetts; Boston

March 1990 (Revised October 1999)
Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston

Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details

Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States

April 2021
Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Technology Industry; Technology Industry; United States

April 2023 (Revised September 2023)
Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details

Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry

June 2013
Case

Olympic Rent-A-Car U.S.: Customer Loyalty Battles

By: John Deighton and James T. Kindley

The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details

Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Auto Industry

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

firms are temporarily closed and 40 percent of the workforce, on average, has been laid off or furloughed since late January. Retail, entertainment, food services, hospitality, and personal services industries have been hit hardest as... View Details

Keywords: by Kristen Senz; Financial Services

May 1993 (Revised July 1995)
Case

Air Miles

By: John A. Quelch

The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details

Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States

Find at Harvard

February 2012 (Revised March 2014)
Case

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez

In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details

Keywords: Food; Advertising; Ethics; Food and Beverage Industry

January 2011 (Revised February 2011)
Case

GLOBIS

By: Mukti Khaire, Akiko Kanno and Nobuo Sato

Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English... View Details

Keywords: Business Model; Business Education; Entrepreneurship; Leadership; Adaptation; Expansion; Education Industry; Japan

October 25, 2022
Article

Why Sharing Economic Growth with the Community Is Good Business

By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan

Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details

Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

March 2015 (Revised May 2018)
Case

JPMorgan Chase: Tapping an Overlooked Talent Pool

By: Boris Groysberg and Katherine Connolly

By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not... View Details

Keywords: Women; Training; Leadership; Motherhood; Talent and Talent Management; Experience and Expertise; Diversity; Gender; Knowledge Use and Leverage; Human Capital; Management Practices and Processes; Organizational Culture; Programs; Financial Services Industry; United States

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