Industry Attractiveness - Publications - Faculty & Research - Harvard Business School

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October 2003 (Revised October 2004)
Case

AT&T Canada (A)

By: Andre F. Perold and Kwame C. Van Leeuwen

AT&T Canada (ATTC) is a merger arbitrage situation where AT&T Corp. has a contractual commitment to purchase the shares of ATTC at an escalating formula price. However, ATTC's business is performing poorly, and its bonds are trading at significant discounts to par.... View Details

Keywords: Agreements and Arrangements; Valuation; Mergers and Acquisitions; Investment; Telecommunications Industry; Canada

Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry

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September 2007 (Revised October 2007)
Case

TA Associates - MetroPCS (A)

Hythem El-Nazer, a young investment professional at TA Associates, believes he has found an attractive investment opportunity for the firm, MetroPCS, a wireless telecomm service provider. However, two months earlier, TA had invested considerable resources on this... View Details

Keywords: Private Equity; Investment; Mobile and Wireless Technology; Growth and Development Strategy; Financial Services Industry; Financial Services Industry

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

makes them important partners for retail companies seeking to attract and retain talent. What Students Want HBS student interest in retail has remained steady over the past five years with approximately 3% of the class joining the View Details

Keywords: Consumer Products / Retail

September 2020
Teaching Note

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter and Joyce J. Kim

In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details

Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry

2016
Working Paper

Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent

By: Pian Shu

Using data on MIT bachelor's graduates from 1994 to 2012, this paper empirically examines the extent to which the inflow of elite talent into the financial industry affects the supply of innovators in science and engineering (S&E). I first show that finance does not... View Details

Keywords: Higher Education; Engineering; Personal Development and Career; Science; Finance

October 2019 (Revised October 2019)
Background Note

Entrepreneurship and Innovation Trends in China K-12

By: John J-H Kim, Haibo Zhao and Shu Lin

This note provides a brief survey of the major entrepreneurial and innovation trends in China’s K-12 education landscape, using trends in public policy as background, but focusing on opportunities available for the private market. The note first provides a brief... View Details

Keywords: Innovation; Innovation ＆ Entrepreneurship; Education; Entrepreneurship; Innovation and Invention; Education Industry; China

2014
Working Paper

College Admissions as Non-Price Competition: The Case of South Korea

By: Christopher Avery, Alvin E. Roth and Soohyung Lee

This paper examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of colleges before and... View Details

Keywords: Competition; Higher Education; Policy; Government and Politics; Education Industry; South Korea

February 2015 (Revised November 2015)
Case

Building an Integrated Biopharma Company: Crucell (A)

By: Richard G. Hamermesh, Marianne Van Der Steen and Susan S. Harmeling

By 2009, Crucell had become the largest biopharma company in the Netherlands and a symbol of national pride. The case traces the evolution of the company from a University spin-off into a fully-integrated company. Crucell's success, particularly in the vaccine space,... View Details

Keywords: Biotechnology; Biopharmacy Company; Licensing; Licensing Agreements In Biopharmacy; Human Cell-line Technology; Vaccine; Healthcare Innovation; Global Health; Partners and Partnerships; Entrepreneurship; Growth and Development Strategy; Biotechnology Industry; Biotechnology Industry; Netherlands

July 2010
Supplement

AdMob (B)

By: Mikolaj Jan Piskorski and David Chen

CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Advertising; Capital; Global Strategy; Resource Allocation; Product Positioning; Competitive Strategy; Expansion; Mobile Technology; Advertising Industry; Advertising Industry

February 1994 (Revised July 2008)
Case

Banc One Corporation: Asset and Liability Management

By: Benjamin C. Esty, Peter Tufano and Jon Headley

Banc One's share price has been falling recently due to analyst and investor concern over the bank's heavy use of interest rate derivatives. Dick Lodge, chief investment officer in charge of the bank's investment and derivative portfolio, must recommend to the CEO a... View Details

Keywords: Credit Derivatives and Swaps; Financial Management; Interest Rates; Investment Portfolio; Governance Controls; Risk Management; Banking Industry

October 1998
Case

CRA Managed Care, Inc. (A)

By: Myra M. Hart and Jennifer Starr

Silverman and her co-founder, Don Larson, own the largest privately held injury-management and cost-containment services firm in the United States. When their $80+ million company attracts substantial interest of investment bankers and venture capitalists, the two must... View Details

Keywords: Transition; Leadership Development; Venture Capital; Business Exit or Shutdown; Investment; Business or Company Management; Nonprofit Organizations; Personal Development and Career; Entrepreneurship; Service Industry; United States

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September 2003 (Revised September 2018)
Exercise

RetailMax: Role for Regan Kessel

By: Kathleen McGinn and Dina Witter

This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that... View Details

Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry

September 2003 (Revised October 2020)
Exercise

RetailMax: Role for Cam Archer

By: Kathleen McGinn and Dina Witter

This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that... View Details

Keywords: BATNA; Decision Trees; Negotiation; Compensation and Benefits; Personal Development and Career; Retail Industry

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

favor a highly diverse and geographically dispersed industry, especially low-entry costs and limited economies of scale. The advertising business continues to attract creative talent who form and staff small, nimble firms, all the while... View Details

Keywords: by Michael Blanding; Advertising

August 2000
Case

Beansprout Networks

By: Teresa M. Amabile and Rasheea Williams

Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details

Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Health Industry

January 2011 (Revised February 2011)
Case

GLOBIS

By: Mukti Khaire, Akiko Kanno and Nobuo Sato

Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English... View Details

Keywords: Business Model; Business Education; Entrepreneurship; Leadership; Adaptation; Expansion; Education Industry; Japan

August 2008 (Revised December 2009)
Case

Nantero

By: William A. Sahlman, Dan Heath and Caroline Perkins

This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some... View Details

Keywords: Business Model; Decision Choices and Conditions; Venture Capital; Investment; Product Development; Production; Technology; Semiconductor Industry

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