Publications

July 2008 (Revised July 2020)
Case

Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)

By: Tsedal Neeley and Thomas J. DeLong

Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required... View Details

Keywords: Groups and Teams; Global Range; Management; Customer Satisfaction; Service Delivery; Crisis Management; Conflict and Resolution; Technology Industry; India; United Arab Emirates; France; United States

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

February 1993 (Revised May 1997)
Supplement

India (B)

By: Richard H.K. Vietor, Waleed J. Iskandar and Max L. Weston

Outlines the changes implemented by the new government led by Prime Minister Rao. View Details

Keywords: Government and Politics; Change Management; India

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Video

Our Difference - Analytics

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

April 1993 (Revised February 1996)
Supplement

ALZA and Bio-Electro Systems (B2): The Rights Offering

By: Josh Lerner and Peter Tufano

Supplements the (A) case. Describes the implementation of the CEO's decision. View Details

Keywords: Intellectual Property

31 Jan 2017
News

Border tax 'significant wrench' in tax reform: Expert

May 1994 (Revised March 2008)
Case

Barilla SpA (A)

By: Janice H. Hammond

Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain; Technology; Food and Beverage Industry; Manufacturing Industry; Italy

June 2016 (Revised March 2017)
Technical Note

Disintermediation in Two-Sided Marketplaces

By: Benjamin Edelman and Philip Hu

Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details

Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Transportation Industry; Accommodations Industry; Service Industry; Advertising Industry

July 2011 (Revised October 2012)
Case

Adoption of IFRS in Ethiopia

By: David F. Hawkins and Shani Senbetta

Ethiopia's decision to adopt IFRS. The motivation to adopt IFRS and the challenges to implement the decision. View Details

Keywords: International Accounting; Financial Reporting; Standards; Ethiopia

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

January 2022
Case

Somatus: Value-Based Kidney Care (A)

By: Ariel D. Stern, Robert S. Huckman and Sarah Mehta

When Dr. Ikenna Okezie founded Somatus, a value-based kidney care provider, his goal had been nothing short of transforming kidney care delivery in the United States. Rather than relying on dialysis, a costly and intensive treatment for late-stage kidney disease, the... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Innovation and Invention; Disruptive Innovation; Management; Strategy; Business Strategy; Value; Value Creation; Health Industry; United States; Virginia

10 May 2019
Blog Post

Advice for Mothers Pursuing an MBA

before you. Look for nannies and/or a spot at a daycare in the neighborhood. Don’t struggle alone and ask for help when you need it. HBS implemented great policies for parents, with a specific set of options for mothers. Faculty and the... View Details

September 2001 (Revised April 2002)
Case

Documentum, Inc

By: Rajiv Lal and Sean Lanagan

Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details

Keywords: Marketing Strategy; Segmentation; Software

01 Sep 2021
News

Can We Train for Trust?

Mar 2015
Report

Tax Complexity and the Importance of Simplification

Complexity in the tax code has negative redistributive and growth consequences that have only accelerated over time as more and more policy goals are now implemented through the tax system. This testimony outlines the harmful effects of... View Details

December 2010 (Revised September 2011)
Case

Kanebo Ltd. (A)

By: David F. Hawkins, Suraj Srinivasan, Akiko Kanno and Lizzie Gomez

Speculation as to how Japanese companies might implement IFRS with particular emphasis on consolidation accounting. View Details

Keywords: History; Business Conglomerates; Misleading and Fraudulent Advertising; Consolidation; Financial Statements; International Finance; International Accounting; Standards; Goodwill Accounting; Manufacturing Industry; Japan

January 1977 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details

Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation