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    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • Article

    Automatic Ethics: Implicit Assumptions and Ethical Managerial Conduct

    By: Scott J. Reynolds, Keith Leavitt and K. A. DeCelles
    We empirically examine the reflexive or automatic aspects of moral decision making. To begin, we develop and validate a measure of an individual’s implicit assumption regarding the inherent morality of business. Then, using an in-basket exercise, we demonstrate that an... View Details
    Keywords: Moral Sensibility; Decision Choices and Conditions
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    Reynolds, Scott J., Keith Leavitt, and K. A. DeCelles. "Automatic Ethics: Implicit Assumptions and Ethical Managerial Conduct." Journal of Applied Psychology 95, no. 4 (July 2010): 752–760.
    • 2023
    • Working Paper

    Flow-Driven ESG Returns

    By: Philippe van der Beck
    I show that the recent returns to ESG investing are strongly driven by price impact from flows towards ESG funds. Using data on institutional trades, I estimate the market’s ability to accommodate the demand of ESG funds, which is given by the elasticity of... View Details
    Keywords: Investment Funds; Corporate Social Responsibility and Impact; Financial Markets; Investment Return
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    van der Beck, Philippe. "Flow-Driven ESG Returns." Swiss Finance Institute Research Paper Series, No. 21-71, November 2023.
    • Article

    The Ecosystem of Shared Value

    By: Mark R. Kramer and Marc W. Pfitzer
    Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector,... View Details
    Keywords: Social Entrepreneurship; Cooperation
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    Kramer, Mark R., and Marc W. Pfitzer. "The Ecosystem of Shared Value." Harvard Business Review 94, no. 10 (October 2016): 80–89.
    • December 2022
    • Technical Note

    Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

    By: George Serafeim
    The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
    Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
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    Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
    • 11 Aug 2015
    • Working Paper Summaries

    Structural GARCH: The Volatility-Leverage Connection

    Keywords: by Robert F. Engle & Emil N. Siriwardane
    • July 2022
    • Article

    The Pass-Through of Uncertainty Shocks to Households

    By: Marco Di Maggio, Amir Kermani, Rodney Ramcharan, Vincent Yao and Edison Yu
    Using new employer-employee matched data, this paper investigates the impact of uncertainty, as measured by idiosyncratic stock market volatility, on individual outcomes. We find that firms provide at best partial insurance to their workers. An increase in firm-level... View Details
    Keywords: Employment Risk; Consumption; Employment; Risk and Uncertainty; System Shocks; Insurance; Household; Spending
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    Di Maggio, Marco, Amir Kermani, Rodney Ramcharan, Vincent Yao, and Edison Yu. "The Pass-Through of Uncertainty Shocks to Households." Journal of Financial Economics 145, no. 1 (July 2022): 85–104. (2023 Fama-DFA Prize for the Best Paper Published in the Journal of Financial Economics in Asset Pricing, 2nd place.)
    • 2021
    • Article

    An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services

    By: David A. Maber, Boris Groysberg and Paul M. Healy
    This paper uses a proprietary panel dataset to categorize and quantify the activities that sell-side brokerage analysts use to build and sustain their network of buy-side client relations. We then examine the marginal impact of these activities on key analyst outcome... View Details
    Keywords: Sell-side Analysts; Analyst Ratings; Brokerage Commissions; Earnings Forecasts
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    Maber, David A., Boris Groysberg, and Paul M. Healy. "An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services." European Accounting Review 30, no. 4 (2021): 827–853.
    • March 2018
    • Article

    Scraped Data and Sticky Prices

    By: Alberto Cavallo
    I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price stickiness statistics. Relative to previous results, I find that online prices have longer durations, with fewer price changes close to... View Details
    Keywords: Online Data; Scraped Data; Sticky Prices; Scanner Data; Consumer Price Index; Price; Data and Data Sets
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    Cavallo, Alberto. "Scraped Data and Sticky Prices." Review of Economics and Statistics 100, no. 1 (March 2018): 105–119.
    • 2014
    • Working Paper

    Governing Misvalued Firms

    By: Dalida Kadyrzhanova and Matthew Rhodes-Kropf
    Equity overvaluation is thought to create the potential for managerial misbehavior, while monitoring and corporate governance curb misbehavior. We combine these two insights from the literatures on misvaluation and governance to ask, when does governance matter?... View Details
    Keywords: Valuation; Performance; Corporate Governance
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    Kadyrzhanova, Dalida, and Matthew Rhodes-Kropf. "Governing Misvalued Firms." Harvard Business School Working Paper, No. 13-037, October 2012. (Revised January 2014. NBER Working Paper Series, No. 19799, January 2014)
    • Article

    Distance and Political Boundaries: Estimating Border Effects under Inequality Constraints

    By: Fernando Borraz, Alberto Cavallo, Roberto Rigobon and Leandro Zipitria
    The border effects literature finds that political boundaries have a large impact on relative prices across locations. In this paper we show that the standard empirical specification suffers from selection bias, and propose a new methodology based on binned-quantile... View Details
    Keywords: Border Effects; Prices
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    Borraz, Fernando, Alberto Cavallo, Roberto Rigobon, and Leandro Zipitria. "Distance and Political Boundaries: Estimating Border Effects under Inequality Constraints." International Journal of Finance & Economics 21, no. 1 (January 2016): 3–35.

      Vikram Gandhi

      Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

      Keywords: financial services
      • March–April 2020
      • Article

      Avoid the Pitfalls of A/B Testing

      By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
      Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
      Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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      Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
      • February 1998
      • Case

      Lyondell Petrochemical Company

      By: Jay W. Lorsch and Daniel P. Erikson
      In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Executive Compensation; Design; Business or Company Management; Management Teams; Mining Industry
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      Lorsch, Jay W., and Daniel P. Erikson. "Lyondell Petrochemical Company." Harvard Business School Case 498-028, February 1998.
      • September 2010 (Revised January 2012)
      • Case

      OPOWER: Increasing Energy Efficiency through Normative Influence (A)

      By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
      The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
      Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
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      Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
      • 15 Aug 2012
      • Working Paper Summaries

      Legislating Stock Prices

      Keywords: by Lauren Cohen, Karl Diether & Christopher Malloy; Financial Services

        Michael E. Porter

        Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

        Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
        • 2015
        • Working Paper

        Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software

        By: Frank Nagle
        As firms increasingly rely on crowdsourced digital goods, understanding their impact on productivity becomes critical. This study measures the firm-level productivity impact of one such good, non-pecuniary (free) open source software (OSS). The results show a... View Details
        Keywords: Open Source Distribution; Performance Productivity; Software
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        Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software." Harvard Business School Working Paper, No. 15-062, January 2015. (Revised June 2015.)
        • May 2023 (Revised November 2023)
        • Case

        Arcos Dorados: Decarbonizing McDonald’s in Latin America

        By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
        This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
        Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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        Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald's in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
        • April 2025
        • Case

        Campbell's Recipe for Advancing School Nutrition

        By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone
        In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details
        Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Health; Nutrition; Social Enterprise; Relationships; Business and Community Relations; Decision Making; Operations; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania
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        Gibson, Hise O., F. Christopher Eaglin, and Ai-Ling Jamila Malone. "Campbell's Recipe for Advancing School Nutrition." Harvard Business School Case 625-117, April 2025.
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