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Show Results For
- All HBS Web
(1,140)
- People (6)
- News (473)
- Research (387)
- Events (2)
- Multimedia (12)
- Faculty Publications (80)
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- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
harder for breweries to fall into bailout loans, which happened to many teams last year, Casadesus-Masanell says. Enhanced graphics include waterfall charts for just about every metric imaginable on a team’s own brewery and its... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and... View Details
- 08 Apr 2009
- Research & Ideas
Clayton Christensen on Disrupting Health Care
new disruptive technology in the works, personal electronic health records (PEHRs), an open-source tool that collects data from all providers and gives patients access over the Internet or by mobile phone. It's not hard to imagine how... View Details
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
Imagine you are experiencing pain in your shoulder, and your doctor says you have torn a tendon. If the tear is big, she says, you will need surgery, whereas, if it’s slightly smaller, surgery is optional. Which size tear would you... View Details
Keywords: by Michael Blanding
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
Ruiqing "Sam" Cao. That reality is particularly problematic for female entrepreneurs, who are more likely to invent products that address the needs of female consumers. “You could imagine those products being discounted because the men on... View Details
Keywords: by Michael Blanding
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
airports. As people begin to internalize the collective nature of public health, sharing of personal health and air quality metrics—using wearables and smartphones—could lead to new applications that provide real-time information about the conditions inside buildings.... View Details
- 01 Aug 2019
- What Do You Think?
Has the Twitter Age Left the Case Method Behind?
was unforgettable—I never forgot where I was when it happened. And I was someone who for years coached others at Harvard and elsewhere in case method teaching. Imagine the task of preparing large numbers of budding discussion leaders to... View Details
- 12 Feb 2014
- Research & Ideas
Private Sector, Public Good
behavior? Can we imagine firms mutually agreeing not to try and capture their regulators? To support appropriate environmental or social legislation? If a significant faction of the private sector started to act in this way consistently,... View Details
Keywords: by Dina Gerdeman
- 18 Apr 2012
- Research & Ideas
HBS Cases: Who Controls Water?
save the species they really wanted to save." "With a completely free market with no restrictions, I can at least imagine an outcome where there is a winner," said another student. However, the losers in such a free market... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
to take place. Consumers have been put off by these bold claims, and their attitudes betray a great deal of conservatism. After all, even if things can clearly be improved, there is little perceived dissatisfaction with conventional marketing. For instance, even if you... View Details
Keywords: by Martha Lagace
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
She hopes the results make business leaders think twice about how they size up their customers and rely on previous purchases to predict the products they want. “For instance, imagine you see a person buy a plain black backpack,” she... View Details
Keywords: by Dina Gerdeman
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
imagine it. On Election Day, Brand Trump will mean different things to different people but that doesn't matter if he gets their votes. Imagine you are looking at a box of Kellogg's Sugar Frosted Flakes.... View Details
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
is an example of unconscious thought. Imagine you are listening to a song and can't remember the name of the artist. You try to think hard, but are still unable to come up with it. So you tell yourself, "I'll stop thinking about it,... View Details
Keywords: by Martha Lagace
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
million polar research ship. Johnson, the U.K. Government’s Science Minister responsible for, among other things, NERC, sought to get the effort off on the right inspirational foot by saying: “Can you imagine one of the world’s biggest... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
asking exactly what role a newspaper can play in a consumer's life? As a physically distributed printed daily paper carrying local classified advertising, probably not much. But imagine a world that lacked a trusted intermediary selecting... View Details
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
teaching materials we create will use this extraordinary situation to examine the growth of a greenfield site from the perspective not only of an administrator but an entrepreneur. I always try to tie everything back to what my students can View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges, and event-planning needs that stretch the View Details
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
funding." “I can't imagine this will become an investment vehicle with attractive average returns” In other words, if companies are able to demonstrate a game-changing technology, or be lean enough to succeed without a second round... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
participants imagining that an average consumer wanted to create a five-song playlist from five specific musical genres. Their task: Predict how many songs the consumer would pick from each genre. Next, in a callback to the first study,... View Details