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Identity
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- November 2002 (Revised May 2003)
- Case
ConAgra Foods
By: Ray A. Goldberg and Ingrid Vargas
In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details
- 6 Jun 2002 - 9 Jun 2002
- Conference Presentation
Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender
By: Giovanni Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steven J. Kramer
- October 2001 (Revised August 2005)
- Case
Zipcar
By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details
- 2001
- Working Paper
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and M. Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental... View Details
- August 2000
- Article
Should We Create a Niche or Fall in Line? Identity Negotiation and Small Group Effectiveness
By: W. Swann, L. Milton and J. Polzer
- May 1998 (Revised May 1999)
- Case
Biopure Corp.
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
- November 1997 (Revised June 2006)
- Case
Herbert Hoover (A)
Presents a character sketch of Herbert Hoover, along with Hoover's views on the cause of the Great Depression of the 1930s. Illustrates the political economy of the period and presents different interpretations of the course of the Great Depression. A rewritten version... View Details
- December 1996
- Article
Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction
By: C. I. Nass, B. J. Fogg and Y. Moon
- December 1996
- Article
How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction
By: Y. Moon and C. I. Nass
- July 1995
- Exercise
Workshop on Understanding and Communicating About Our Group Identities and Our Differences
By: Mary C. Gentile and James I. Cash Jr.
- July 1995 (Revised September 1995)
- Teaching Note
Workshop on Understanding and Communicating About Our Group Identities and Our Differences TN
By: Mary C. Gentile and James I. Cash Jr.
- 1995
- Chapter
Diversity, Social Indentity, and Performance: Emergent Social Dynamics in Cross-functional Teams
By: G. Northcraft, J. Polzer, M. Neale and R. Kramer