IT - Publications - Faculty & Research - Harvard Business School

September 2005 (Revised August 2006)
Supplement

18 Aug 2015
News

100 Most Influential People in IT

11 Jun 2009
News

Novartis: Radically Remaking Its Drug Business

15 Mar 2019
News

Helping refugees make it in America

At the healthy snack foods company they cofounded, Marius Andersen (MBA 1999) and his wife, Hilary, provide jobs, health insurance, and a fresh start to refugees in their community. (Published November 2014) View Details

September 2017
Article

It Doesn't Hurt to Ask: Question-asking Increases Liking

By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino

Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details

Keywords: Question-asking; Liking; Responsiveness; Conversation; Natural Language Processing; Interpersonal Communication; Behavior

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Research & Ideas

Bill Gorge: Don't Fake It--Make It

Keywords: by Bill George

2000
Book

American Business 1920-2000: How It Worked

Keywords: Business History; United States

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December 2024 (Revised March 2025)
Case

KLog.co—Charting the Course of Its Future

By: Juan Alcácer, Jorge Tirado and Thomas Occhipinti

Keywords: Freighting; Logistics; Trade; Latin America; Chile

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June 1993 (Revised October 1997)
Teaching Note

WPP Group and Its Acquisitions TN

By: William J. Bruns Jr.

Teaching Note for (9-192-038). View Details

Keywords: Acquisition

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November 2003
Article

Planning to Play It By Ear

By: Kathleen L. McGinn

Keywords: Planning

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08 Jun 2014
News

The hybrid successor has it all

20 Jul 2008
News

Another Meeting? Say It Isn't So

25 Sep 2008
News

Don't panic, but keep it urgent

22 Mar 2010
News

Harvard Center Shanghai opens its doors

13 Jan 2011
News

Mentoring Program Turns Cameras on Its Young Clients

August 2014
Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details

Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets

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