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29 Apr 2014
First Look

First Look: April 29

What would Ullman do to stop J.C. Penney's losses? Would he push forward with Johnson's "Fair and Square" vision, would he return to the former strategy, could he manage a hybrid strategy, or would he define a new path for the... View Details

Keywords: Sean Silverthorne

17 Dec 2013
First Look

First Look: December 17

smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success or simply confuse consumers? Purchase this case:... View Details

Keywords: Carmen Nobel

13 Jan 2009
First Look

First Look: January 13, 2009

Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details

Keywords: Martha Lagace

29 Sep 2009
First Look

First Look: September 29

intensity, we allow the incumbent to consider changes in its business model. We consider four alternative business models—two pure models (subscription-based and ad-sponsored) and two mixed models that are hybrids of the two pure models.... View Details

Keywords: Martha Lagace