House Of Brands - Publications - Faculty & Research

August 2017
Supplement

Canada Mortgage and Housing Corporation in Motion: Video Supplement

By: Boris Groysberg and Sarah L. Abbott

Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details

Keywords: Leading Change; Organization Behavior; Government; Performance; Leadership; Change; Organizational Change and Adaptation; Organizational Culture; Nonprofit Organizations; Government Administration; Restructuring; Risk Management; Financial Services Industry; Canada

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September 2012 (Revised February 2013)
Case

micro Home Solutions: A Social Housing Initiative in India

By: William R. Kerr and Alexis Brownell

mHS is a social enterprise for the provision of affordable housing in India. After India's microfinance industry collapses, mHS needs to reposition itself for continued operations and long-term growth. View Details

Keywords: India; Loans; Development; Micro Finance; Entrepreneurship; Housing; Social Enterprise; Poverty; India

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07 Jul 2015
News

"They Burned the House Down"

Keywords: Sony; hacking; crisis management; leadership; Arts, Entertainment

February 2017
Teaching Plan

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate

Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details

Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India

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27 Jun 2011
News

The House that Howard Built

06 Jul 2010
News

Expert to Teach Housing Finance

Keywords: Professor Nicolas Retsinas; Colleges, Universities, and Professional Schools; Educational Services; Real Estate

October 2024 (Revised February 2025)
Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek

As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details

Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage

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June 2015
Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis

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March–April 2020
Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.

When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details

Keywords: Price; Policy; Brands and Branding; E-commerce

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September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

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23 Jul 2019

Initiatives Open House in Boston

The HBS Initiatives cover a range of topics, from sectors of the economy to societal issues, that businesses must address in an ever-changing global marketplace. Join us to learn more about these... View Details

09 May 2014
News

If the housing market can't find its mojo...

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

July 2008 (Revised September 2008)
Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

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02 Feb 2017
News

Why the White House seems a little jealous of Germany

31 Jul 2020
Blog Post

Building a DTC Brand Through COVID

Farah Azmi is a rising EC student at HBS and proud member of Section B. Farah spent her undergrad at University of Utah, majoring in finance. She worked at Barclays in investment banking and after at Tommy... View Details

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

22 Oct 2018
Blog Post

HBS Marketing Club Presents: The Brand Summit

and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly... View Details

Keywords: All Industries

June 2014
Teaching Note

Via Verde

By: Arthur I Segel

Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details

Keywords: Affordable Housing; Property; Real Estate Industry; United States

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