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  • All HBS Web  (4,812)
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    • News  (1,516)
    • Research  (2,422)
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Show Results For

  • All HBS Web  (4,812)
    • People  (18)
    • News  (1,516)
    • Research  (2,422)
    • Events  (12)
    • Multimedia  (87)
  • Faculty Publications  (1,572)
← Page 14 of 4,812 Results →
  • August 2017
  • Supplement

Canada Mortgage and Housing Corporation in Motion: Video Supplement

By: Boris Groysberg and Sarah L. Abbott
Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details
Keywords: Leading Change; Organization Behavior; Government; Performance; Leadership; Change; Organizational Change and Adaptation; Organizational Culture; Nonprofit Organizations; Government Administration; Restructuring; Risk Management; Financial Services Industry; Canada
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Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation in Motion: Video Supplement." Harvard Business School Multimedia/Video Supplement 418-701, August 2017.
  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
  • 01 Mar 2021
  • Blog Post

Building Sustainable Brands

Prior to attending HBS, Liz Thomas worked at Colgate-Palmolive, Kimberly-Clark Corporation, and Crossmark with a Bachelor of Science from the University of Illinois Urbana Champaign. Since graduating from... View Details
  • November 2021 (Revised December 2022)
  • Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Fashion Industry; Retail Industry; Web Services Industry; Technology Industry; United Kingdom; Europe; Portugal; China
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Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
  • 16 Oct 2017

LGBT Prospective Student Open House

Jointly sponsored by HBS MBA Admissions and the Lesbian, Gay, Bisexual, and Transgender Student Association (LGBTSA), the LGBT Open House is an opportunity to experience Harvard Business School. During the day you will have an opportunity... View Details
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly... View Details
Keywords: All Industries
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

Quaker's hands, sold the brand to Cadbury Schweppes for about $1 billion. The turnaround would be astonishing in any industry, but especially in the beverage-marketing business, where short-lived brands are... View Details
Keywords: by John Deighton; Food & Beverage
  • 1999
  • Book

Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
Keywords: Innovation and Invention; Marketing
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Shimaguchi, Mitsuaki, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building). Tokyo: Yūhikaku, 1999, Japanese ed.
  • 07 Jul 2015
  • News

"They Burned the House Down"

Keywords: Sony; hacking; crisis management; leadership; Arts, Entertainment
  • 06 Jul 2010
  • News

Expert to Teach Housing Finance

Keywords: Professor Nicolas Retsinas; Colleges, Universities, and Professional Schools; Educational Services; Real Estate
  • 09 May 2014
  • News

If the housing market can't find its mojo...

  • September 2008 (Revised June 2010)
  • Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
  • March–April 2020
  • Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Keywords: Price; Policy; Brands and Branding; E-commerce
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Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
  • 23 Jul 2019

Initiatives Open House in Boston

The HBS Initiatives cover a range of topics, from sectors of the economy to societal issues, that businesses must address in an ever-changing global marketplace. Join us to learn more about these... View Details
  • April 2014 (Revised July 2017)
  • Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev
Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details
Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India
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Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, April 2014. (Revised July 2017.)
  • 02 Feb 2017
  • News

Why the White House seems a little jealous of Germany

  • 3 PM – 8 PM EDT, 30 Oct 2017

HBS Alumnae Circles Open House and Training 2017: Washington, D.C.

HBS Alumnae Circles are taking new members - are you interested? Register for this upcoming open house to learn more. View Details
  • June 2015
  • Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis
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Marquis, Christopher. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Teaching Note 415-083, June 2015.
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