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Show Results For
- All HBS Web
(4,808)
- People (18)
- News (1,515)
- Research (2,422)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,571)
- August 2017
- Supplement
Canada Mortgage and Housing Corporation in Motion: Video Supplement
By: Boris Groysberg and Sarah L. Abbott
Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details
Keywords: Leading Change; Organization Behavior; Government; Performance; Leadership; Change; Organizational Change and Adaptation; Organizational Culture; Nonprofit Organizations; Government Administration; Restructuring; Risk Management; Financial Services Industry; Canada
Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation in Motion: Video Supplement." Harvard Business School Multimedia/Video Supplement 418-701, August 2017.
- September 2012 (Revised February 2013)
- Case
micro Home Solutions: A Social Housing Initiative in India
By: William R. Kerr and Alexis Brownell
mHS is a social enterprise for the provision of affordable housing in India. After India's microfinance industry collapses, mHS needs to reposition itself for continued operations and long-term growth. View Details
Keywords: India; Loans; Development; Micro Finance; Entrepreneurship; Housing; Social Enterprise; Poverty; India
Kerr, William R., and Alexis Brownell. "micro Home Solutions: A Social Housing Initiative in India." Harvard Business School Case 813-092, September 2012. (Revised February 2013.)
- 07 Jul 2015
- News
"They Burned the House Down"
- February 2017
- Teaching Plan
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details
- 27 Jun 2011
- News
The House that Howard Built
- 06 Jul 2010
- News
Expert to Teach Housing Finance
- October 2024 (Revised February 2025)
- Case
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
- March–April 2020
- Article
Pricing Policies that Protect your Brand
By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- 23 Jul 2019
Initiatives Open House in Boston
The HBS Initiatives cover a range of topics, from sectors of the economy to societal issues, that businesses must address in an ever-changing global marketplace. Join us to learn more about these... View Details
- 09 May 2014
- News
If the housing market can't find its mojo...
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- July 2008 (Revised September 2008)
- Case
Work is Good: Branding the Employ+Ability Mission
By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details
Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)
- 02 Feb 2017
- News
Why the White House seems a little jealous of Germany
- 31 Jul 2020
- Blog Post
Building a DTC Brand Through COVID
Farah Azmi is a rising EC student at HBS and proud member of Section B. Farah spent her undergrad at University of Utah, majoring in finance. She worked at Barclays in investment banking and after at Tommy... View Details
- 09 Jul 2024
- Cold Call Podcast
Non-Fungible Tokens (NFTs) and Brand Building
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly... View Details
Keywords: All Industries
- June 2014
- Teaching Note
Via Verde
By: Arthur I Segel
Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details
- 2015
- Government Testimony
Testimony to the U.S. House of Representatives on Healthcare, 2015
By: Leemore S. Dafny