HBS Campaign - Publications - Faculty & Research

01 Jun 2016
News

Research Brief: The High Cost of Election Expectations

impact of a robust get out the vote effort. The trio visited the country multiple times to develop and roll out a text message campaign to encourage voting, which ultimately reached 2 million—about 40 percent—of Kenya’s registered voters.... View Details

Keywords: Erin Peterson

01 Mar 2012
News

Model Teamwork

Kungel, Paglia, and Bartels Investing in HBS Great Expectations Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FIELD 2: Global Intelligence FAQ Mike Johnston and Bill Spears Leading a 50th Reunion View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Jun 2014
News

Early Impact

By its launch at the end of April, The Harvard Business School Campaign had achieved $600 million toward its $1 billion goal. This early success was made possible by the thousands of alumni and friends who have given to the View Details

Keywords: Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2008
News

Negative Ad Power

ominously at three in the morning. In commercial marketing, Apple’s “Hi, I’m a Mac; Hi, I’m a PC” spots are about as tough as comparison advertising gets. Yet the digs at Microsoft are offset by sympathy for the nerdy but likable PC character; Mac and PC talk to each... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2013
News

High-Level Impact

Beginning this fiscal year, alumni and friends who make an annual commitment at levels of $5,000+, $10,000+, $25,000+, and $100,000+ to the HBS Fund for Leadership and Innovation (formerly known as the Dean's Fund) will be recognized as... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Jun 2004
News

Stevenson Accepts Key University Position

fundraising goals and in securing many of the largest commitments to HBS in its current campaign,” said Summers. “He will now do that for us on a University-wide basis.” Stevenson was the chief architect of the School’s ongoing $500... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details

Keywords: by Carmen Nobel; Consumer Products

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details

Keywords: by John Quelch; Banking; Financial Services

01 Sep 2011
News

Now You Can Choose

Finnegan In this issue of the Bulletin, Dean Nohria discusses the School’s efforts to ensure that an HBS education remains a transformational experience. Across the campus and at our global centers, the School is positioning itself to... View Details

Keywords: Paul Finnegan; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

17 Apr 2014
News

Support for the Global Century

received Harvard Business School’s Alumni Achievement Award in 2009. “That is why I think it’s important to support the HBS Global Initiative.” For Greenhill, that support began in 2003 with the establishment of the Gayle and Robert F.... View Details

01 Dec 2016
News

The Power of Many

Every Gift Matters Annual gifts from alumni and friends to the HBS Fund for Leadership and Innovation are vital to the School’s mission to educate leaders who make a difference in the world. HBS puts these... View Details

Web

Conservative Club | MBA

Conservative Club The Conservative Club serves as a forum for the exchange of political ideas and values, and to foster a sense of community among HBS students who share conservative political views. Annual Events Speaker Series Club... View Details

01 Mar 2016
News

Expressions of Support

“We believe in HBS’s ability to prepare leaders to meet the challenges facing business and society today.” Ashley Garrett and Alan K. “AJ” Jones (both MBA 1987), HBS Fund Chairs Alumni and friends who give to the View Details

25 May 2016
News

A Focus on Sustainability

improving the sustainability of our planet, Ferenbach believes that the best way to make progress in this arena is to work with—not against—business and government. “The vast majority of the economy is private. It is markets that influence change,” observes Ferenbach,... View Details

01 Mar 2006
News

Back to School

The state of public education in the United States is a perennial hot-button topic, with rhetoric often outpacing any real sense of progress. The Public Education Leadership Project (PELP), a 2003 joint ini-tiative of HBS and Harvard’s... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services

25 Jun 2014
News

An International Perspective

engineering science from the California Institute of Technology, Waite spent several years with the Royal Dutch Shell Group in a variety of technical and project management roles in Norway, the Netherlands, the United States, and Egypt. A former member of the View Details

01 Mar 2015
News

Communicating the Language of Business Across Borders

Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly pursue my work in the... View Details

01 Sep 2004
News

Salter New Head of External Relations

In his new role as senior associate dean for External Relations, Professor Malcolm S. (“Mal”) Salter is ready and eager to shift his focus from the classroom to the global community of 65,000 HBS alumni. “The alumni community is an... View Details