Green Marketing - Publications - Faculty & Research

May 25, 2016
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How Consumers and Businesses are Reshaping Public Health

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

trust. Why is One Report important now? "The capital markets and our planet have simultaneously reached a fork in the road. One path continues the status quo. The other and new path is a commitment to a better society, stronger financial... View Details

Keywords: by Martha Lagace

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

19 Jan 2011
First Look

First Look: Jan. 18

Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details

Keywords: Sean Silverthorne

09 Dec 2008
First Look

First Look: December 9, 2008

supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details

Keywords: Martha Lagace

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the equity View Details

Keywords: by Carla Tishler

16 Jul 2013
First Look

First Look: July 16

deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity,... View Details

Keywords: Anna Secino

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