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- Faculty Publications (207)
Show Results For
- All HBS Web
(874)
- People (1)
- News (299)
- Research (401)
- Events (10)
- Multimedia (28)
- Faculty Publications (207)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- 17 Mar 2016
- News
4 Simple Phrases That Instantly Earn People's Trust
- 10 Sep 2010
- News
Emerging markets new global playgrounds for growing MNCs
- 25 Nov 2014
- Blog Post
Checking out Dublin's Tech Scene
offices of Dropbox, Google and Twitter. It was great to meet HBS alumni and recruiters at their place of work and to see that the cultures of these firms are alive and well while incorporating the Dublin vibe. As for the Web Summit, HBS... View Details
- 30 Sep 2022
- Blog Post
Latina Women in Leadership: Jacqueline Burgos (MBA 2014)
works at Google in their Go-to-Market organization supporting the largest media advertising agencies in the world. Tell us about your life before HBS. Before HBS, I worked at HBO as a New Media Analyst in their Financial Planning and... View Details
- December 2023 (Revised August 2024)
- Supplement
Microsoft Azure and the Cloud Wars (B)
By: Andy Wu and Matt Higgins
By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details
Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation
Wu, Andy, and Matt Higgins. "Microsoft Azure and the Cloud Wars (B)." Harvard Business School Supplement 724-434, December 2023. (Revised August 2024.)
- 16 Apr 2019
- News
Would You Live in a Smart City Where Government Controls Privacy?
- 08 Nov 2017
- News
China's Tencent buys about 12% of Snapchat maker Snap
- November 2007
- Article
A Staged Solution to the Catch-22
By: Andrei Hagiu and Thomas Eisenmann
Companies looking to launch a two-sided platform—between, for example, credit card users and merchants, or search engine users and advertisers—must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common... View Details
Hagiu, Andrei, and Thomas Eisenmann. "A Staged Solution to the Catch-22." Harvard Business Review 85, no. 11 (November 2007).
- October 2011
- Case
Strategy and Governance at Yahoo! Inc.
By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell
Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost... View Details
Palepu, Krishna G., Suraj Srinivasan, David Lane, and Ian McKown Cornell. "Strategy and Governance at Yahoo! Inc." Harvard Business School Case 112-040, October 2011.
- 02 Feb 2012
- News
Will Facebook Live Up to the Hype?
- 01 Nov 2019
- News
Prices: Where Have All the Bargains Gone?
- 28 Jul 2020
- News
Big tech CEOs face 'high stakes' as they head to Capitol Hill
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details
Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
- 23 Jun 2019
- News
5 Lessons From Microsoft’s Antitrust Woes, by People Who Lived It
- 01 Feb 2007
- Working Paper Summaries
Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment
- 31 Jan 2012
- News