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  • All HBS Web  (11,517)
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    • News  (3,274)
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  • June 2015 (Revised April 2018)
  • Case

WeChat: A Global Platform?

By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
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Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
  • January 1993 (Revised November 1995)
  • Case

AXA: The Global Insurance Company

Claude Bebear, the CEO of AXA, the tenth-largest insurer in Europe, has just completed an acquisition of the Equitable, the seventh-largest insurer in the United States. As part of his strategy to make AXA the first truly global insurance company, Bebear is considering... View Details
Keywords: Market Entry and Exit; Insurance; Global Strategy; Acquisition; Insurance Industry; Asia; North America; Europe
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Goodman, John B., and Patrick Moreton. "AXA: The Global Insurance Company." Harvard Business School Case 793-094, January 1993. (Revised November 1995.)
  • 13 Dec 2023
  • News

Summit Unites HBS Global Initiative Staff

  • 2014
  • Chapter

The Language of Global Management

By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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Neeley, Tsedal. "The Language of Global Management." In Wiley Encyclopedia of Management, Volume 6: International Management. 3rd ed. Edited by Markus Vodosek and Deanne den Hartog. John Wiley & Sons, 2014.
  • 18 Nov 2016
  • Blog Post

CPD Global Market Update: Singapore

As a global financial hub, one of the largest ports in the world and the gateway to Southeast Asia, opportunities are abundant for MBAs in Singapore. On a recent trip there, I found a vibrant start-up scene that is not only supported by... View Details
Keywords: All Industries
  • February 2004
  • Teaching Note

ABS Global (TN)

By: David E. Bell
Teaching Note to (9-504-053). View Details
Keywords: Agriculture and Agribusiness Industry; Australia
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Bell, David E. "ABS Global (TN)." Harvard Business School Teaching Note 504-076, February 2004.
  • 31 May 2022
  • HBS Conference

Governing Global Capitalism

    Redefining Global Strategy

     View Details
    • Web

    Global Strategies Programs

    • 29 Apr 2019
    • News

    A Global Mission

    For more than 50 years, Art DeFehr (MBA 1967) has been a fixture at Palliser, the Canadian furniture company founded by his family. He served as CEO of the 2,000-employee firm from 1984 to 2015 and continues to sit on its board. For the last half century, DeFehr has... View Details
    • 19 Jun 2015
    • Video

    What is the FIELD Global Immersion?

    • November 2018
    • Article

    Global Evidence on Economic Preferences

    By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
    This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details
    Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range
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    Falk, Armin, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman, and Uwe Sunde. "Global Evidence on Economic Preferences." Quarterly Journal of Economics 113, no. 4 (November 2018): 1645–1692.
    • January 2022 (Revised January 2025)
    • Course Overview Note

    FIELD Global Capstone

    By: Leonard Schlesinger, Caroline M. Elkins and Joseph B. Fuller
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    Schlesinger, Leonard, Caroline M. Elkins, and Joseph B. Fuller. "FIELD Global Capstone." Harvard Business School Course Overview Note 322-079, January 2022. (Revised January 2025.)
    • Video

    Global Business Carousel

    • 25 Aug 2020
    • Video

    HBS Global Footprint

    • October 1997 (Revised March 1998)
    • Case

    Komatsu Ltd.: Project G's Globalization

    By: Christopher A. Bartlett
    This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details
    Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan
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    Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.)
    • May 2012
    • Module Note

    RC Strategy – Global Strategy Module

    By: David J. Collis
    Conceptual note that describes effective global strategy. View Details
    Keywords: Strategy; Global Range
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    Collis, David J. "RC Strategy – Global Strategy Module." Harvard Business School Module Note 712-489, May 2012.
    • Research Summary

    Evolution of the Global Beauty Industry

    By: Geoffrey G. Jones

    This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380  billion. This research examines the growth of this... View Details

    • October 2007
    • Case

    Colgate Max Fresh: Global Brand Roll-Out

    By: John A. Quelch
    In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
    Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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    Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
    • September 2017 (Revised February 2018)
    • Case

    Becton Dickinson: Global Health Strategy

    By: Mark R. Kramer and Sarah Mehta
    Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
    Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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    Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
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