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  • June 2016 (Revised March 2017)
  • Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
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  • 2010
  • Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones
This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details
Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations
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  • September 1991 (Revised January 1992)
  • Case

Citibank (A): European Strategy

By: Michael Y. Yoshino
Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe
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  • May 2009
  • Case

Global Health Partner: Obesity Care

By: Michael E. Porter, Zayed Muhammed Yasin and Jennifer F Baron
Global Health Partner (GHP) was founded in 2006 as a privately owned health care provider in Sweden serving both public and private paying patients. In contrast to most providers in the country, GHP organized around specific service lines where it saw the potential to... View Details
Keywords: Health Care and Treatment; Medical Specialties; Service Delivery; Organizational Structure; Outcome or Result; Quality; Competitive Advantage; Integration; Health Industry; Sweden
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  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
  • Web

Globalization - Faculty & Research

Keywords: Global Strategy ; Globalized Economies and Regions ; Governance ; Government Administration ; Political Elections ; Voting ; Latin America ; Brazil ; South America... View Details
  • December 2008 (Revised June 2009)
  • Case

Lapdesk Goes Global - Africa First

Shane Immelman, founding CEO of the Lapdesk Company of South Africa, is facing a number of challenges in taking Lapdesk from South Africa and into the rest of the African continent. How should the African strategy be different from that of South Africa? What is the... View Details
Keywords: Global Strategy; Problems and Challenges; Africa; South Africa
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  • 2017
  • Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim
Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details
Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations
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  • June 2024 (Revised October 2024)
  • Teaching Note

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
Teaching Note for HBS Case No. 524-003. View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Positioning; Fashion Industry
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  • 10 May 2016
  • Other Presentation

Shared Value: A New Global Agenda

By: Michael E. Porter
Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals. View Details
Keywords: Shared Value; Collective Impact; Corporate Social Responsibility and Impact; Value; Business and Community Relations; Cooperation; Society
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  • September 2005 (Revised November 2006)
  • Case

AmorePacific: From Local to Global Beauty

By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron
Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details
Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea
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  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

an "invisible hand" that was largely beyond the control of individual firms. Competitive theory has been advanced at Harvard Business School, shown here under construction. The scope for strategy as a way to control market... View Details
Keywords: by Pankaj Ghemawat
  • 01 Mar 2012
  • News

FIELD 2: Global Intelligence

a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine their ideas before making a final... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2012
  • News

Think Locally, Act Globally

Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region,... View Details
Keywords: Garry Emmons; Telecommunications; Information
  • February 2016
  • Teaching Note

Indonesia: Growth and Stability in a Global Economy

By: Lakshmi Iyer
This country case on Indonesia is designed to enable a discussion of the potential risks in financial globalization. The country suffered a severe economic crisis in 1997-98 when global capital withdrew from many Asian countries. A significant currency depreciation of... View Details
Keywords: Indonesia; Growth; Stability; Currency Depreciation; Decentralization; Currency; Balance and Stability; Globalization; Economic Growth; Indonesia
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  • February 2013
  • Teaching Note

SANY: Going Global (TN)

By: Rajiv Lal
Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China
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  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
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  • 01 Dec 2011
  • News

Inside MTV’s Global Fame

building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted a pan-European approach,... View Details
Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 05 Jul 2010
  • News

Marketing strategies for growth in China

  • Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Energy Industry; Retail Industry; Mining Industry; Agriculture and Agribusiness Industry; Banking Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina