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February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

Shikhar Ghosh

Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

October 2018
Case

Recipe for Success: Growth and Evolution at Cafe Cupcake

By: Anthony Mayo and Heather Beckham

Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges... View Details

Keywords: Growth and Development Strategy; Human Resources; Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

March 2018 (Revised July 2020)
Case

Nectar (A)

By: Jeffrey F. Rayport and Thomas O. Jones

In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team... View Details

Keywords: Direct-to-consumer; Growth and Development Strategy; Product; Diversification; Decision Making; Growth Management; Entrepreneurship

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

July 2018 (Revised December 2018)
Case

SOFWERX: Innovation at U.S. Special Operations Command

By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman

James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details

Michael L. Tushman

Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details

May 2006
Case

A123Systems

By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon

A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details

Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts

September 2020
Case

Disrupting Justice at RightNow: Rich or King

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines issues such as cascading problems within the organization, changing founder roles, founder success criteria, as well as company exit consideration. In 2017, Dr. Torben Antretter, a former competitive tennis player and academic researcher, founded... View Details

Keywords: Exit; Startup; Financing; Founders; Entrepreneurship; Law; Venture Capital; Success; Financing and Loans; Business Growth and Maturation; Strategy; Legal Services Industry; Germany

05 Apr 2016
First Look

April 5, 2016

better information exchange and creative performance. In a first study, we found that teams in which members affirmed their best selves prior to team formation (i.e., by... View Details

Keywords: Sean Silverthlorne

July 2022
Teaching Plan

Wellthy: The Economics of Caring

By: Brian Trelstad

Teaching Plan for HBS Case No. 320-028. In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Care and Treatment; Recruitment; Corporate Social Responsibility and Impact; Health Industry; United States

May 2020
Case

Trust Merchant Bank

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding, Dilyana Karadzhova Botha and Salim Dewji

Trust Merchant Bank (TMB), a leading bank in the Democratic Republic of Congo (DRC), needs to decide whether to enter the soon-to-be-liberalized insurance industry. Since its founding in 2004, TMB has played a pivotal role in reshaping the DRC banking landscape by... View Details

Keywords: Retail Banking; Financial Services; Financial Inclusion; Turnaround; Fintech; Banks and Banking; Financial Condition; Insurance; Corporate Strategy; Expansion; Business Model; Family Business; Entrepreneurship; Information Technology; Monopoly; Banking Industry; Insurance Industry; Africa; Congo, Democratic Republic of the

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

paired student teams with technologies developed at the University, alongside an experienced industry mentor. The student teams were responsible for developing a commercialization strategy for the inventor... View Details

June 2008 (Revised July 2008)
Case

Kit Hinrichs at Pentagram (A)

By: Linda A. Hill and Emily Stecker

This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details

Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco

Find at Harvard

March 2025 (Revised May 2025)
Case

ING Türkiye: Flexible Work in a Competitive Banking Environment

By: Ashley Whillans and Nico Schaefer

This case explores ING Türkiye’s journey toward workplace flexibility within the traditionally conservative Turkish banking sector. Beginning with early remote work experiments in 2015 and culminating in the FlexING model, by 2024 ING Türkiye had positioned itself as a... View Details

Keywords: Talent and Talent Management; Employee Relationship Management; Working Conditions; Business or Company Management; Adaptation; Competition; Organizational Culture; Banking Industry; Turkey

Fall 2024
Article

The Three Traps That Stymie Reinvention: Organizational Identity, Architecture, and Collaboration Can Be Either Assets or Liabilities to Pursuing Growth in New Sectors

By: Ryan Raffaelli

In more than a decade of researching innovation, I have observed how organizations respond to new opportunities, technological changes, or unexpected market shifts that threaten to upend their current business model. This process, which I call reinvention, may occur... View Details

Keywords: Innovation And Strategy; Change Leadership; Collaboration; Architecture; Transformation; Disruption; Leading Change; Innovation Strategy; Identity; Organizational Culture; Organizational Structure

March 2008 (Revised October 2009)
Case

Crossing Borders: MTC's Journey through Africa

By: Tarun Khanna and Ayesha Khan

This is the story of MTC, a Kuwaiti telecom company that has grown from a sleepy, state monopoly to become one of the fastest growing telecom companies in the world, with the largest regional footprint across the Middle East and Africa. The CEO of the company, Dr. Saad... View Details

Keywords: Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Telecommunications Industry; Africa; Kuwait

March 1996
Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details

Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

middle school, I transitioned to living in San Antonio with my dad who is Panamanian and who was married to my stepmom. Two more siblings came along and I found myself in a two-parent, relatively stable middle-class household. I learned a... View Details

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