Publications

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

class=infogram-embed data-id=_/UddyZtUFxQwXnFZ7mkNa][/div] I was reminded of the value of slowing down during the last few days by one of my founders who is in the midst of closing a massive financing at a "unicorn" valuation. The company... View Details

Keywords: by Jeffrey Bussgang

March 2010 (Revised June 2011)
Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

I've experienced first-hand the excitement and pain that come as companies with a few founders scale to hundreds or thousands of employees. At somewhere around 75 to 100 employees, running a business becomes more complicated, demanding more of leadership, teams, and... View Details

Keywords: by Julia Austin

March 2010 (Revised December 2012)
Background Note

A 'Rich-vs.-King' Approach to Term Sheet Negotiations

By: Noam Wasserman, Furqan Nazeeri and Kyle Anderson

This note offers a new approach to venture capital term-sheet negotiations, with actionable steps based on insights from Professor Wasserman's "Rich-vs.-King" approach to founder decisions. A core thesis of this note is that trying to negotiate all terms in a term... View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Framework; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Financial Services Industry

Jan 30 2020
Testimonial

Vital Lessons in Leadership

04 Mar 2019
News

How to Navigate Investing in A.I., From Someone Who’s Done It

August 1996 (Revised December 1999)
Case

J Boats, Inc.

By: Robert L. Simons

During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details

Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Transportation Industry

25 May 2012
News

A Harvard Professor Analyzes Why Start-Ups Fail

25 Mar 2020
Blog Post

Black New Venture Competition and Black Tech Master Series Recap

mentors, and advisors. The Black New Venture Competition awarded $175,000, thanks to funding from General Catalyst, Google for Startups, and Khosla Ventures – making this event the largest pitch competition for Black founders in the... View Details

30 Mar 2021
Video

Pressed Roots Finalist in 2021 New Venture Competition Alumni Track

01 Mar 2023
Video

Pathways to Inclusive Entrepreneurship: Perspectives from Capital Creators

04 Apr 2012
News

Firing Yourself

2015
Other Teaching and Training Material

Entrepreneurship Reading: Launching Global Ventures

By: William R. Kerr

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details

July 2021 (Revised January 2024)
Case

Fynd

By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani

Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details

Keywords: Entrepreneurship; Business Startups; Business Model; Acquisition; Decision Making; Cost vs Benefits; Growth and Development Strategy; Web Services Industry; Technology Industry; Communications Industry; India; Mumbai

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States