Publications

02 Mar 2023
Video

Perspectives from Capital Creators: Investing in Underestimated Entrepreneurs

Paytm: Building a Payments Network

In the fall of 2016, Vijay Shekhar Sharma, founder of Paytm, an Indian mobile payments and commerce platform, received the coveted "Entrepreneur of the Year" award from the Economic Times, a leading Indian business newspaper. Despite the public honor... View Details

26 Aug 2011
News

Without Steve Jobs, how will Apple fare?

30 Jan 2017
Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Retail

October 1998
Case

CRA Managed Care, Inc. (C)

By: Myra M. Hart and Susan Harmeling

Chronicles an entrepreneur's transition from chairman/CEO of a large privately held company, to chairman of a public company, to board member, to president of several major nonprofit boards, to founder of a new nonprofit for women business owners and founder of a new... View Details

Keywords: Transition; Leadership; Nonprofit Organizations; Governing and Advisory Boards; Entrepreneurship; Personal Development and Career; Gender; Management Skills; United States

14 Jul 2021
Video

Women in Industry Series: Entrepreneurship

February 2009 (Revised June 2011)
Background Note

A Note on the Legal and Tax Implications of Founders' Equity Splits

By: Noam T. Wasserman and Lauren Barley

This note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include why founders should not delay splitting the equity and whether they should involve an attorney or... View Details

Keywords: Business Startups; Entrepreneurship; Equity; Taxation; Intellectual Property; Law; Ownership; Partners and Partnerships

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

I've experienced first-hand the excitement and pain that come as companies with a few founders scale to hundreds or thousands of employees. At somewhere around 75 to 100 employees, running a business becomes more complicated, demanding more of leadership, teams, and... View Details

Keywords: by Julia Austin

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

class=infogram-embed data-id=_/UddyZtUFxQwXnFZ7mkNa][/div] I was reminded of the value of slowing down during the last few days by one of my founders who is in the midst of closing a massive financing at a "unicorn" valuation. The company... View Details

Keywords: by Jeffrey Bussgang

Jan 30 2020
Testimonial

Vital Lessons in Leadership

04 Mar 2019
News

How to Navigate Investing in A.I., From Someone Who’s Done It

March 2010 (Revised June 2011)
Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea

March 2010 (Revised December 2012)
Background Note

A 'Rich-vs.-King' Approach to Term Sheet Negotiations

By: Noam Wasserman, Furqan Nazeeri and Kyle Anderson

This note offers a new approach to venture capital term-sheet negotiations, with actionable steps based on insights from Professor Wasserman's "Rich-vs.-King" approach to founder decisions. A core thesis of this note is that trying to negotiate all terms in a term... View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Framework; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Financial Services Industry

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

01 Mar 2023
Video

Pathways to Inclusive Entrepreneurship: Perspectives from Capital Creators

2015
Other Teaching and Training Material

Entrepreneurship Reading: Launching Global Ventures

By: William R. Kerr

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details