Publications

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

May 1979
Article

US National Dietary Goals: Food Industry Threat or Opportunity?

By: James E. Austin and J. A. Quelch

Keywords: Food; Goals and Objectives; Opportunities; Food and Beverage Industry

July 1995 (Revised July 1995)
Teaching Note

Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-595-035). View Details

Keywords: Food and Beverage Industry

Article

Free Food Delivery for the Elderly Would Be Smart

By: Scott Duke Kominers

Read Now

Summer 2013
Article

Negotiating Taste: Food Market Research in the Hagley Library

By: Ai Hisano

Read Now

02 Sep 2014
Research & Ideas

Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping

Gareth Olds grew up toeing the poverty line. For years his parents struggled to support three children in Anchorage, Alaska, where food costs run high. His stepfather held down a steady but low-paying job as a dental assistant, and his... View Details

Keywords: by Carmen Nobel; Health

November 2002 (Revised March 2006)
Case

Global Conservation Trust, The: A Foundation for Food Security

By: Ray A. Goldberg and Carin-Isabel Knoop

Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of... View Details

Keywords: Food; Safety; Plant-Based Agribusiness; Nonprofit Organizations; Welfare; Finance; Environmental Sustainability; Agriculture and Agribusiness Industry

Educators

January 2006 (Revised August 2008)
Case

Vivaldi Food Concepts--The Start-up of an Asian Venture (A)

Joel Silverstein needs to raise an additional $1.5 million from private investors to round out the equity financing for his new Quick Service Restaurant venture in China, Korea, and Japan. How should he pitch the opportunity? What should be the terms? View Details

Keywords: Venture Capital; Private Equity; Business Startups; Food and Beverage Industry; Food and Beverage Industry; Japan; China; South Korea

1987
Book

Food Policy in Mexico: The Search for Self Sufficiency

By: James E. Austin and Gustavo Esteva

Keywords: Food; Policy; Mexico

2012
Working Paper

The Effect of Supply Chain Complementarities on Local Food

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

We study the operational tradeoffs of a retailer and farmers in a fresh produce supply chain to determine the equilibrium supply chain structure. These operational tradeoffs arise as a result of the geographic constraints posed by the availability of arable land and... View Details

Keywords: Geographic Location; Plant-Based Agribusiness; Food; Supply Chain; Agriculture and Agribusiness Industry

November 1997
Case

Rabobank Group, The: The Global Food and Agribusiness Bank

By: Ray A. Goldberg and Tom Clay

Keywords: Banking Industry; Agriculture and Agribusiness Industry

December 2021 (Revised April 2022)
Case

Nestlé: The World's Largest Food Company Confronts Climate Change

By: Ray A. Goldberg and Charlotte Tasker

Educators

December 1993 (Revised July 1994)
Case

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

By: Stephen A. Greyser

Keywords: Marketing Strategy; Food and Beverage Industry

September 1996
Case

Food and Drug Administration: Business as Unusual at CDER

By: Steven C. Wheelwright and James Leonard

Keywords: Government Administration; Food and Beverage Industry; Food and Beverage Industry

October 1988
Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Animal-Based Agribusiness; Food and Beverage Industry; Food and Beverage Industry

July 2018 (Revised November 2018)
Case

The Robin Hood Army

By: Susanna Gallani

In 2014, Neel Ghose and a handful of friends spent one evening distributing excess food they had collected from local restaurants to the less fortunate people living under the Hauz Khas flyover in South Delhi. Four years later, this initiative had developed into The... View Details

Keywords: Volunteer-based Organization; Food Redistribution; Nonprofit Organizations; Food; Human Needs; Expansion; Global Range; Growth and Development

Educators