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Show Results For
- All HBS Web
(1,769)
- People (6)
- News (439)
- Research (1,028)
- Events (4)
- Multimedia (6)
- Faculty Publications (327)
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- February 28, 2014
- Article
A Better Route to Tech Standards
By: Josh Lerner and Jean Tirole
Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details
Lerner, Josh, and Jean Tirole. "A Better Route to Tech Standards." Science 343, no. 6174 (February 28, 2014): 972–973.
- 20 Sep 2007
- Research & Ideas
How to be a Customer
at all. Here are five behaviors that, in the eyes of vendors, make for a good customer: Be Demanding. Make sure the vendor knows you have other options, that you're going to seek out more than one bid. Ask for references; a View Details
Keywords: by John Quelch
- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
- March 2011 (Revised October 2011)
- Case
If We Ran the World
By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia
Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good... View Details
Keywords: Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects
Halaburda, Hanna, Radka Dohnalova, and Aldo Sesia. "If We Ran the World." Harvard Business School Case 711-490, March 2011. (Revised October 2011.)
- 17 Jul 2007
- First Look
First Look: July 17, 2007
Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To dislodge them, entrants generally must offer revolutionary... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to Entertain View Details
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- December 12, 2024
- Article
6 Lessons from Companies That Shut Down Their Business in Russia
By: Kalle Heikkinen, William R. Kerr, Mika Malin, Panu Routila and Joel Ryynänen
Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital,... View Details
Heikkinen, Kalle, William R. Kerr, Mika Malin, Panu Routila, and Joel Ryynänen. "6 Lessons from Companies That Shut Down Their Business in Russia." Harvard Business Review (website) (December 12, 2024).
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury View Details
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our own ingrained behavior? The... View Details
Keywords: by Sean Silverthorne
- June 2022
- Case
The SAH Group: The Time is Right
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,... View Details
Keywords: Growth Management; Expansion; Business Divisions; Product Positioning; Brands and Branding; Competition; Presentations; Consumer Products Industry; Tunisia; Kenya
Alcacer, Juan, and Alpana Thapar. "The SAH Group: The Time is Right." Harvard Business School Case 722-357, June 2022.
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details
Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Case 316-101, November 2015. (Revised January 2017.)
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable View Details
Keywords: by John Quelch
- March – April 2010
- Article
The Need for Ideological Consciousness
By: George C. Lodge
Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with... View Details
Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States
Lodge, George C. "The Need for Ideological Consciousness." Challenge 53, no. 2 (March–April 2010): 76–89.
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- 05 Jul 2006
- Working Paper Summaries