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- All HBS Web (832)
- Faculty Publications (34)
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- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
strategy has less than a 50 percent probability of panning out. "What sustainability analysis does is to really make [executives] stop and think," she says. "'Will consumers start to care about this? Will we face new regulatory pressures?... View Details
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
much speculation lately about the trend of well-heeled investors making bets on the future of print media. Yet Esty says the power of this case rests more in its richness as a teaching tool than in its topical appeal. "When asset values are declining as View Details
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The Europe Research Center (ERC) is the newest of Harvard Business School's Global Initiative research centers, having opened its doors in July 2002. With the political and economic currents now affecting relations between the United States and many European nations,... View Details
Keywords: by Cynthia Churchwell
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
decades, the level of exports to developed markets from China grew on the order of 20 percent per year. And yet, the consumption of goods in those markets was only growing by about 5 percent per year. China was therefore grabbing market... View Details
- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
scientific-driven process. So corporations made enormous investments to create ivory towers where scientists would think great thoughts. At first it seemed very appealing, but as the fifties moved into the sixties and the sixties View Details
Keywords: by Carmen Nobel
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
that he can increase revenues or increase profits by raising membership fees from $600 to $700, it may not be able to tell him anything about the effect on revenues and profits by moving from an annual payment scheme to a monthly payment... View Details
Keywords: by Manda Mahoney
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
delivery, as Domino's does in the United States. Pujals recognized, however, that he knew little about making pizza or delivering fast food, let alone how such a business might function in the Spanish market. So he decided to start small,... View Details
Keywords: by Walter Kuemmerle
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
negotiators need to sift through prospects quickly, constantly asking themselves: Should an additional counter-party be present? Or should I blow off this person and find someone else to negotiate with? It's important to figure out fast... View Details
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
therapies has become a reality, as have immunotherapies that induce or suppress a body’s immune response to treat disease. Yet, this relatively swift progress has not been fast enough for millions of other patients who still lack... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
example by refurbishing electronic products and selling them in stores to contribute to the recycling effort. “Purpose becomes your lighthouse in the storm,” Barry says. “Purpose is the direction you’re always going to move the company.... View Details
Keywords: by Ranjay Gulati
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
conduct research and gain access to company managements. Clusters allow companies to operate more productively than where they must do things themselves (vertical integration) or where they must outsource goods and ideas from distant... View Details
Keywords: by Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
Keywords: Martha Lagace
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
that term, allowing its users to "consume" information in ways that were formerly unavailable to them due to cost, complexity, or both. The fact that half a billion consumers willingly engage on Twitter's platform confirms the viability... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
and in their place jointly create the bestselling jazz album of all time. Sarath's 80-20 rule is a good standard for negotiators too. You need the 80 percent so that you can move forward and dampen fears... View Details
Keywords: Re: Michael A. Wheeler